Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Y Senior Digital Marketing Manager
- Develop EC Consumer plan, acquire, engage with consumers to drive EC business & consumer
assets growth.
- Develop & Manage EC Paid media/content planning and strategy via analytics & insight
generation.
- Grow & Optimize E-commerce in-site Paid Traffic to maximize purchase as well as help New
product incubation, and manage ROI efficiency.
- Manage EC in-site brand communication and NPD/Customer campaign, well collaborate with
brand/digital/media team via strong hands on experiences, business acumen and influence skill.
- E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners,
including media, digital & analytics team, Data/innovation team from DY, to produce &
optimize media & content effectiveness, develop best practice and provide guidance to Sales &
brand team.
Key responsibilities
- DY Consumer TA Planning, Paid-Media strategy from category multi-brands level to Account
level, Be accountable for in-site integrated traffic planning for each EC Customers in monthly
base and real-time optimization in daily base, closely work w/ Sales team & EC Customer MKT
to track/improve in-site media tactics to ensure GMV target & ROI.
- Produce, develop and Optimize EC in-site creative/communication angle/banner design for
dedicated consumer plan to maximize conversion
- Work w/ Media Agency, DP & DY to co-create EC consumer targeting model via Data
bank/DMP/Strategy center for EC in-site precise targeting.
- Work closely with marketing brand team & media, e-commerce sales, DP to define content
strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion
and maximize synergy
- Help drive Innovation Incubation through tailor made consumer plan, Paid media strategy
collaborated with X-team.
- Continuous A/B Test for business insights from targeting, creative, to activation.
- Optimize the way of working; develop template/process for creative, efficient, effective content
generation, x-functional collaboration and KPI management.
Job Posting End Date
2026-09-04
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
