Overview:
The role is responsible for leading the development, execution, and management of brand strategies across the Snacks portfolio. The role drives brand growth through strategic planning, innovation, communication development, and cross-functional leadership. This role ensures brand consistency, identifies growth opportunities, and delivers consumer-centric initiatives that strengthen brand equity and drive business results.The role partners closely with Design, R&D, Insights, and Commercialization teams to translate consumer insights into powerful brand expression, ensuring operational feasibility and flawless execution in the market.
Responsibilities:
- Create process and final project visualization: ideate and sketch Food brand concepts, packaging experiences, and activation ideas based on direction and feedback from the Food Design lead.
- Iterate on designs to ensure solutions strengthen brand equity and meet consumer needs.
- Develop and revise Food brand design projects from concept through artwork, visualization, prototypes, and production-ready files.
- Design in alignment with evolving Food brand standards, ensuring consistency across packaging and portfolio systems.
- Produce Food brand playbook assets, including guidelines, visual identity elements, and toolkits.
- Present design concepts clearly to cross-functional partners with strong, insight-led storytelling.
- Quickly sketch ideas to communicate packaging concepts, product transformations, and brand experience moments.
- Manage Food brand design projects end-to-end, ensuring timelines, deliverables, and execution quality across packaging, innovation, and activation.
- Work cross-functionally to support Food brand design initiatives across Marketing, R&D, Insights, and Commercialization.
- Ideate and build Food brand ideas within a team environment, contributing to innovation, renovation, and visual system development.
- Meet deadlines and maintain high-quality output while managing multiple Food brand design projects.
- Participate in brainstorms and apply creativity, foresight, and strong design judgment informed by marketplace and category trends.
- Create high-quality Food brand design solutions by executing design directly and leveraging internal and external resources.
Qualifications:
- Bachelor’s degree in Graphic Design or related field, or equivalent experience.
- 8–10 years of brand design experience within an in-house or agency environment.
- Strong design taste and craft, with solid project ownership and delivery capability.
- Proficient in Adobe Creative Suite and related design tools.
- Ability to work under pressure in a fast-paced and evolving environment.
- Clear and effective communication skills, with working proficiency in English.
- Ability to develop and visualize concepts, with strong sketching or execution skills.
- Strong curiosity and passion for design, trends, and creative innovation.
- Experienced team leader or emerging people manager, able to coach and support team growth.
- Highly collaborative and team-oriented, comfortable contributing in brainstorms and presentations.
- Demonstrates a clear design point of view, grounded in brand and consumer understanding.
- Open-minded, proactive, and solution-oriented, with a strong sense of ownership.
