Overview:
A new AFH & Foods Venture organization is established in China to expand our brands into new meal occasions. It will execute the global Foods Ventures strategy with a local lens, developing scalable, culturally relevant, and consumer-first business models while leading AFH sales end to end.
With the new organization setup, the commercial team will cover full channels in AFH including both KA management and IDT business, and the full portfolio solution including both packaged and culinary solutions (expanded needs).
This setup requires this role to lead business development of strategic channels & new customers for the organization from E2E.
Responsibilities:
- Business Development: Expand new channels and businesses together with Division Sales team; responsible for 0-1 customer sell-in and management, as well as 1-10 business opportunity scale-up; Develop and manage direct customers, establish stable customer relationships with key customers, and promote the healthy and rapid development of key customer business through JBP management
- Customer/Distributor Management: Establish a professional RCD evaluation system for special channels, develop professional RCD, expand new business models such as centralized procurement of enterprises and institutions, group buying, convention and exhibition, transportation, tourist, closed channels of special channel business
- Cross-function Coordination & SOP: Establish cross departmental cooperation with departments such as KAM, MKT, TM&CM, Finance, Insight, Legal, Supply Chain, Filed Sales, etc. to promote the healthy and stable development of the special channel business
- Performance Review and Coaching: Effectively manage and follow up on various project investments for key customers and key RCDs, ensuring that ROI is achieved above the company's average level; coach field sales team to improve management effectiveness and capabilities on hunting
Qualifications:
- 8+ years in Food and Beverage industry
- 5+ years strong sales background
- Strong strategic thinking and analytical skills
- The ability to build up new business and ways of working from scratch.
Self-starter, self-motivating
- Good verbal and presentation skills
- Great communication skill to deal with different types of customers,
functions, and MUs
- Strong drive for results
- Intense travel required (up to 50%)
Differentiating Competencies Required
- Lead the change
- Strong Communication and influencing skills
- Self motivated, disciplined, passionate with the brand
- Flexibility & dealing with ambiguity
- Ability to work in a matrix organization
