1. MAKEUP ARTISTRY EXPERTISE & CURRICULUM DEVELOPMENT
§ Develop and localize makeup training courseware based on headquarters' global materials, adapting content to local market needs while maintaining brand DNA and artistic standards
§ Deliver inspiring makeup training sessions with demonstrated expertise in makeup techniques, and artistry trends
§ Standardize and digitize makeup training assets, ensuring consistent delivery of technical knowledge across all touchpoints
2. BUSINESS ACUMEN & DATA-DRIVEN TRAINING
§ Demonstrate strong business concept understanding of makeup category performance and franchise-level analysis
§ Monitor trend movements and color performance data to inform training priorities and product focus
§ Analyze retail metrics with digital sensitivity: Key 15 Door, SKUs, AUS, IPT, and sales conversion rates
§ Translate data insights into targeted training interventions for underperforming doors or new launch support
§ Deliver monthly training effectiveness reports correlating learning metrics with business KPIs and commercial outcomes
3. STAKEHOLDER COMMUNICATION & COLLABORATION
§ Serve as primary liaison with headquarters for training content alignment, policy updates, and global program implementation
§ Coordinate seamlessly with Area Trainer teams to ensure consistent execution and quality standards across regions
§ Collaborate closely with Makeup category teams to align training calendars with product launch timelines and commercial priorities
§ Facilitate cross-functional communication between Sales, Marketing, and PR to integrate training into brand campaigns and VIP events
4. REGIONAL TRAINING OPERATIONS & TALENT DEVELOPMENT
§ Oversee training execution quality through regular store visits, audits, and live coaching sessions
§ Design advanced development programs for MUAs and high-potential Beauty Consultants, establishing certification frameworks
§ Build regional talent pool and succession pipeline for critical roles (MUA/Leads) with focus on artistic capability and commercial potential
§ Coach and assess junior trainers/MUAs with an outgoing, high-energy approach—transforming work achievements into motivation and team inspiration
§ Develop targeted improvement plans for business pain points, converting training into measurable sales growth
5. KEY PROJECTS & BRAND REPRESENTATION
§ Lead end-to-end training coordination for HPP: needs analysis, content development, execution, and post-event evaluation
§ Manage quarterly new product launch training, Makeup Competitions, and Beauty Masterclasses with professional delivery
§ Represent brand at media events, fashion shows, and KOL makeup classes with authentic passion and emotional connection to the artistry
