Summary
Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.
We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle.
Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
Job Description
We are currently seeking a Assistant Product Marketing Manager who will report to a Product Marketing Manager in Kering Eyewear China.
Your opportunity
The potential candidate will be capable of hands on 360 degree problem-solving, with the ability to generate ideas and solutions.
How you will contribute
Responsible for 5-6 luxury brands’ Eyewear business from Product Development, Product Assortment & Product Marketing aspects. Drive force of 360-degree coordination of product, communication, visual merchandising, and commercial business planning.
1/ Product Development:
Seasonal Product mainly daily communication with APAC and HQ, including regularly suggestions and feedback on seasonal new release of different brands.
Leading special product development projects, such as Exclusive models’ development for EC/ KA or special capsule collections etc , keep frequently contact with product team / sales team and selective key accounts’ clients for optimization, manage the project schedule and prepare proposal to HQ
2/ Product Assortment & Sample Management
B2B for buying events/ Roadshows when needed
Making different assortments for multi brands based on product promotion and sales event request / HQ request
Showroom and sample daily management
3/ PR Sample Management
Daily PR seeding with fashion house/ PR agency; Product recommendation for different shooting purpose;
Exposure visuals collection and PR brochure management for event
Monthly report of all PR exposure & pictures
PR sample Ordering, stock management and seeding & lending record tracking.
4/ Product Marketing & Communication
Product launch plan, product positioning, and key story lines, finding and confirming the main product story line with confirmed models for product communication, writing the product story and content as tools for online and offline’ s promotion
Seasonal product promotion communication via WeChat domain / video Channels, including product choosing and content editing.
Prepare Selling tools for online/offline channels, such as leaflets, brochure & PDP
5/ Competitor and research
Market visit and product feedback communication with clients regularly
Market & Competitors study & sharing
6/ 360 degree project coordination
Start from product strategy, 360 degree coordinate different functions to boost a complete product GTM project including product/communication/visual merchandising/trade marketing/commercial teams
Who you are
- Bachelor’s degree, good command of English and good computer skill
- At least 3-5 years of working experience, of which 2 -3 years of product experience. Eyewear & Cosmetic & Outdoor backgrounds are plus.
- Capable of hands on problem-solving, with ability to generate ideas and solutions.
- Ability to cope with competing demands and to priorities tasks.
- Good at Microsoft package skills including Excel, Word and Power Point.
- Strong communication skills.
- Excellent organizational and time management skills.
- A positive attitude to dealing with people.
- Capable of working independently
- Travel time would be 10% at the peak
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Fixed Term (Fixed Term)
Start Date
2026-06-30
Schedule
Full time
Organization
KERING EYEWEAR SHANGHAI TRADING ENTERPRISES LTD
