位于北京市的 20 个优质head of marketing, specialty bu, beijing/shanghai职位（正在招聘！）

The Head of AMX oversees all aspects of School Admissions, Marketing and Community Experience to attract and build a community of families who embrace the holistic educational journey for students to succeed within and beyond Dehong.

Leading a team of experts and providing a personalized and warm admissions experience to support the school’s growth plan, the Head of AMX will be a member of the School leadership team.

Further, the role oversees all aspects of school communications to develop and implement an integrated communications plan to build the school’s reputation, manage issues and crises, and engage a breadth of stakeholders (partners, parents, students, staff).

Our School

Dulwich College International is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.

We are Looking for Someone Who

Deliver the Group admissions promise, ensure Dehong Beijing admissions targets are met and new strategies are applied to maximize enrolment
Maintain accurate data on Dehong Beijing enrolment, tracking this through the year and against previous years, and making recommendations for the setting of targets for the year ahead
Maintain and track enrolment records of other schools in the area and the region, in particular those that are competitors
Assure quality in the levels of customer service in outward facing staff (including receptionists) and ensure the highest quality of prospective parent communication through all available media
Be the school’s ambassador to engage with key local stakeholders to inform and enhance the Dehong Beijing’s marketing strategy to attract “best fit” families
Follow up and convert “best fit” families and build the school community
Analyze market opportunity, segments and deliver competitive intelligence
Conduct parent research to understand and create personas
Design admission journey based on research & personas development
Administer all relevant data
Manage forecasting, scorecard & maximize enrolment
Build enrolment partnerships and outreach

Leadership Capabilities

This leadership capability framework describes what ‘good’ leadership looks like in our schools. It articulates what capabilities we are looking for in order to deliver on College/School's key priorities.

Our Leadership Capabilities include:

Leads Teaching and Learning
Leads with Vision and Inspiration
Leads by building and sustaining high trust relationships
Leads Inclusively
Leads Strategic Thinking and Planning
Leads the learning culture and professional learning community
Leads the management of the school
Leads Highly Effective Teams
Leads Well-being

Safeguarding Statement

Our College/School is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices, which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, successful references, possible social media checks, as well as due visa and work permit process as required by Chinese law.

Equity Diversity Inclusion Statement:

EiM is committed to diversity within its team, organisational practices, policies and culture. It recognises that people with different backgrounds, skills, attitudes and experiences bring fresh ideas and perceptions, and it encourages and leverages these differences to make its work more relevant and approachable. EiM will not discriminate or tolerate discriminatory behaviour on any grounds such as, but not limited to, race, gender, disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age or socioeconomic background. EiM strives to be an inclusive workplace where everyone feels a sense of belonging, has a voice, can raise concerns, and feels comfortable and confident. It expects everyone who works with it to share this commitment and to act accordingly, as it aspires to best serve the EiM mission and its community.

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