Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing
General Summary:
Role Overview
As a Product Manager for the Camera Product Line in China , you will serve as the key link between China market requirements and global R&D and product teams . You will support BU to define camera SoC and reference solutions for handheld cameras, IP/security cameras, and emerging camera-based products to fulfill C hina market requirement .
This role requires translating China-specific technology trends, regulatory requirements, and customer needs into actionable product roadmaps . You will collaborate closely with sales teams to define and execute Go‑to‑Market (GTM) strategies , drive key customer Design Wins , and work with partners to build a strong camera solution ecosystem in China .
Key Responsibilities
1. Market Insight & Requirement Translation
- Systematically collect, analyze, and structure China camera market requirements across consumer, security, and industrial segments.
- Produce PRDs and market analysis to support global BU product definition and prioritization decisions.
- Represent the China market perspective in global product planning and roadmap discussions.
2. Cross‑Region Product Definition Collaboration
- Work closely with HQ Business Units and R&D teams to drive China‑market‑optimized product definitions.
- Lead SoC specification tailoring , reference design (EVK) optimization , software SDK adaptation , and differentiated feature definition for China customers.
3. Go‑to‑Market (GTM) Strategy & Execution
- Partner with sales, marketing, and technical support teams to define China GTM plans, including pricing, channels, certification, lighthouse customer sampling, and product launch execution .
- Deliver a complete and executable end‑to‑end GTM plan .
4. Design Win Acceleration
- Engage deeply with key and high‑potential customers at both technical and solution levels.
- Lead PoC validation, solution tuning, and mass‑production ramp‑up support .
- Take ownership of Design Win conversion rate and Time‑to‑Market results.
5. Competitive Landscape & Product Strategy
- Continuously track global and domestic competitors , including camera SoC vendors and solution providers (e.g. Imvision, Ambarella, Novatek).
- Deliver structured competitive analysis reports and define differentiation strategies to support market breakthroughs.
6. Ecosystem Development
- Lead the establishment of a China camera ecosystem alliance .
- Engage distributors, ODM/OEM partners, and solution providers to build a scalable camera solution ecosystem.
Qualifications
Education
- Bachelor’s degree or above in Electrical Engineering, Microelectronics, Computer Science, Optical Engineering, Automation , or related disciplines.
- Master’s degree preferred .
Industry Experience
- 5+ years of experience in:
- Semiconductor or chip vendors
- Camera module or complete camera system companies
- Vision or imaging solution providers
- Experience in product management, technical marketing, or senior application engineering roles.
- Proven product success in action cameras, IP cameras (IPC), automotive, or industrial camera products is a strong plus.
Technical Depth
- Solid, system‑level understanding of camera technology stacks and industry ecosystems .
- Ability to independently perform technical feasibility assessments and solution architecture selection .
Business & Execution Capability
- End‑to‑end product lifecycle management experience.
- Familiar with BOM cost modeling, pricing strategies, GTM execution , and Design Win management processes .
Collaboration & Communication
- Strong bilingual (Chinese & English) communication skills in both technical and business contexts.
- Proven ability to work effectively with overseas BU/engineering team and China‑based customers , with strong cross‑cultural collaboration and problem‑solving capabilities.
Compliance & Standards Awareness
- Familiar with China audio/video, security, and data compliance regulations , including but not limited to:
- GB/T 28181
- Cybersecurity Law
- Data Security Law
- Personal Information Protection Law (PIPL)
Minimum Qualifications:
- Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
OR
Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
OR
High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
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