- Develop asset portfolio strategy, along with innovative program design and launch to maximizing product performance.
- Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth.
- Model strategic sales forecasting and provide a strong recommendation on what resources are required to fully realize the opportunity
- Lead brand team to develop tailormade tactics via precise segmentation, targeting and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximizing brand differentiation and share of voice
- Cross-functional leadership to orchestrate brand imperatives and execution excellence
- Drive asset communication strategy with promotional framework
- Lead New product Launch readiness
- Lead and develop launch readiness plan, business case and brand positioning to build cross functional alignment for NDA/access/pricing/medical education/listing strategy etc.
- Global communication to getting fully support and ensure successful launch
- Team leadership and people development
- Establish high performance team with clear culture, objective and vision
- Define, coaching and developing talents to maximizing individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development.
Knowledge, abilities & experience
Education / Certifications:
- Ideal: Graduate degree required (preferably a top tier M.B.A. or a science degree)
- Minimum: Bachelor degree (preferably a life science degree)
Experience:
- Proven track record of commercializing medicines
- At least more than 8 years of experience in an MNC
- Strategic thinking, project management, fast learner
- Specialized in specialty care, rare oncology or rare disease TA
Languages:
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