Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.
Die Position
Position Summary: The Senior Product Managerfor New Product Launch acts as the "strategic architect" and "commercial driver" for upcoming innovative drugs, new indications, or core medical devices in the pipeline. This role is responsible for defining the product’s core value proposition, developing the cross-functional Go-to-Market strategy, building strong scientific advocacy among Top KOLs, and empowering the field force. The ultimate goal is to ensure a compliant, high-impact, and commercially successful market entry and accelerated post-launch uptake.
1. Pre-Launch Market Insight& Strategic Positioning
- Clinical& Unmet Need Assessment: Conduct deep dives into medical literature, clinical trial data, and treatment guidelines to identify target patient profiles and critical unmet medical needs.
- Core Value Proposition : Translate complex clinical and evidence-based medical data into compelling, differentiated, and compliant brand stories and product positioning.
- Competitive Intelligence: Monitor competitors’ clinical pipelines, pricing structures, and marketing activities to develop effective defense and counter-attack strategies.
2. Go-to-Market& Access Strategy Development
- Brand Plan Ownership: Design and execute the 1-to-3-year strategic and tactical Brand Plans for the product launch, effectively allocating the Marketing Budget to maximize ROI.
- Cross-Functional Synergy: * Partner with theMedical Affairs team to align on post-launch evidence generation, Investigator-Initiated Trials, or Real-World Studies.Collaborate with theMarket Access team to provide pharmacoeconomic data supporting National Reimbursement Drug List (NRDL) negotiation and provincial bidding.
- Omnichannel Marketing (OCM): Develop and implement a digital/omnichannel engagement strategy tailored to Healthcare Professionals to expand brand share-of-voice .
3. KOL Engagement& Academic Advocacy
- KOL Network Building: Establish and maintain robust academic relationships with national and regional Key Opinion Leaders , medical associations, and guideline committee members.
- High-Impact Academic Events: Plan and lead nationwide launch events, standalone symposia, advisory boards, and satellite meetings to establish scientific credibility.
- Compliance Management: Ensure all marketing materials (Detailing Aids, Slides, Patient brochures) and events strictly adhere to industry compliance standards (e.g., RDPAC guidelines), local Advertising Laws, and internal policies.
4. Sales Enablement& Launch Performance Tracking
- Launch Toolkits Generation: Create high-quality, scientifically sound marketing toolkits, detailing flows, objection handling guides, and FAQs for the field force.
- Field Force Training: Lead product strategy and message training for the sales team (VFE, Regional Managers, Medical Representatives) to ensure message consistency and executional excellence.
- KPI Tracking& Course Correction: Track and analyze key launch metrics (e.g., hospital listing rate, target physician penetration, prescription conversion, and market share). Dynamically adjust tactics based on market feedback.
【Job Requirements】
- Education background: * Bachelor’s degree or above in Clinical Medicine, Pharmacy, Biology, Life Sciences, or a related field (Master’s, Ph.D., or MBA is highly preferred). A strong scientific background is critical to understanding clinical data.
- Work Experience: Minimum of 5 years of marketing experience in the pharmaceutical/biotech industry, with at least 3 years as a Product Manager at an MNC or a leading biopharma Headquarters (HQ).Must-Have: Proven track record ofsuccessfully managing at least one full lifecycle of a New Product Launch (from 0 to 1) or a major new indication launch.Experience in relevant therapeutic areas (e.g., Oncology, Immunology, Rare Disease, CNS, or Chronic Disease) is a strong plus.
- Core Competencies: Strategic& Analytical Thinking: Strong capability to synthesize clinical evidence into insightful commercial strategies.Cross-functional Leadership: Exceptional ability to drive consensus and collaborate with diverse teams without direct authority (Medical, Access, Sales, Regulatory, Legal).Project Management (PMO): Strong organizational and multitasking skills to handle complex launch timelines under high pressure.
- Languages& Soft Skills: Proficient in professional medical/commercial English (written and spoken) to review global clinical data and present to regional/global leadership.Outstanding presentation, communication, and KOL-facing interpersonal skills.
Wer wir sind
Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.
Gemeinsam können wir eine gesündere Zukunft gestalten.
Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.
