1. Social Media Strategy & Execution
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).
Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).
2. Compliance & Business Acumen
Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.
3. Performance & Accountability
Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.
Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.
4. Innovation & Adaptability
- Impact lives by advancing digital healthcare literacy.
- Work at the intersection of cutting-edge pharma and digital innovation.
- Competitive professional growth and a collaborative culture.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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