Position Type
Full Time
Career area
Communications
Location
Tower 1, LiNa Building, No. 99, Shanghai, Shanghai 201703, China
Job ID
R-87110
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
WHO YOU’LL WORK WITH
Reporting to the Senior Director, Corporate Communications, this role sits within Nike GC’s Communications team.
Partner closely with teams across Brand Communications, Business Communications, and Employee Communications.
Key cross-functional partners include Marketing, Sports Marketing, GPA, SCI, Legal, etc.
Peer relationships across NIKE, Inc. Global Communications function.
WHO WE ARE LOOKING FOR
The Lead Professional, Corporate Communications, GC brings strong expertise in communications, with a social-first mindset and proven experience in content planning and campaign development across digital platforms.
This role goes beyond traditional Corporate Communications. It acts as a critical narrative curator — translating business strategy and progress into clear, culturally relevant, and engaging storytelling that resonates with mass audiences and drives real influence.
At the same time, this role plays a key part in reputation management, proactively identifying risks and shaping external narratives in an increasingly complex and fast-evolving media environment.
The ideal candidate demonstrates strong strategic thinking, comfort with ambiguity, and the ability to turn insights into impactful, audience-first communication plans. They are a collaborative team player with a proactive mindset, capable of managing multiple priorities in a fast-paced environment while maintaining high standards in execution and stakeholder engagement.
KEY QUALIFICATIONS
Proven experience in social media content planning and campaign development, with specific cases that demonstrate strong engagement and cultural impact
Bachelor’s degree in Communications or a related field
Strong experience developing and executing integrated communications strategies
Excellent storytelling, writing, and messaging skills in both Chinese and English, with the ability to translate complex ideas into simple, relatable language for broad audiences
Demonstrated ability to lead projects end-to-end and effectively influence cross-functional stakeholders
Strong attention to detail, judgment, and problem-solving skills
Solid understanding of China’s media landscape, with a strong network across both corporate and emerging/social media ecosystems
WHAT YOU’LL WORK ON
This is not a traditional Corporate Communications role. We are intentionally looking for talent who can operate at the intersection of social media, content, and culture, shaping Nike’s narrative in China through compelling storytelling, social engagement, and proactive reputation management.
The candidate should be able to:
Think beyond press releases and media relations, focusing on how stories are created, adapted, and amplified across social platforms
Translate business strategy and progress into credible narratives and culturally relevant, socially native content that people want to read, watch, and share
Develop ideas and campaigns that can break through niche audiences and enter broader public conversation
Apply a strong understanding of platform mechanics, trends, and audience behavior to maximize reach and engagement
Measure success based on influence, engagement, and real impact, rather than traditional media coverage alone
Partner cross-functionally to ensure narratives are integrated and activated across channels
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
