At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.
As Director, Frontline Marketing, CBL, you are responsible for driving brand activation and consumer experience excellence across CBL mainland markets. The role ensures high quality execution of national brand plans (NPDs and marketing campaigns) and locally relevant programs, translating Category brand strategies into impactful, market-ready activation.
Based in Beijing, this role operates in a highly networked way, partnering closely with Franchise Operations, Channel teams, and Bottling Groups, with Category and IMX providing strategic direction and scalable platforms. The role focuses on localization, amplification, and execution excellence of brand and innovation initiatives, rather than owning commercial or channel integration.
As a Frontline leader, your rolemodel growth behaviors, act with an open and consumercentric mindset, and inspire bottlers and marketing teams to deliver consistent, highquality brand experiences.
Manager: Vice President, Franchise Operations - CBL
Role Type: Individual Contributor
Ensure effective localization, amplification, and in market execution of national marketing campaigns and NPD launches, leveraging IMX platforms and tools.
Support customer and channel marketing execution by providing brand assets, activation concepts, and execution standards, without owning commercial or channel strategy.
Manage regional DME allocation and spending (ATL & BTL), ensuring effective investment, execution quality, and ROI discipline.
Provide local market insights, learnings, and best practices to Category, IMX, and system partners to continuously improve marketing effectiveness.
Requirements & Qualifications
Brand & Consumer Impact: Lead iconic brands at the frontline, bringing brand strategies to life through powerful activation, local relevance, and memorable consumer experiences.
Cross Functional Collaboration: Work closely with Category, Channel, Franchise Operations, IMX, and Bottlers to deliver integrated marketing execution at scale.
Creative & Execution Excellence: Access best in class marketing platforms, tools, and capabilities to elevate creativity, speed, and execution quality across markets.
Professional Growth: Develop your leadership, strategic thinking, and influence skills within a dynamic, global organization committed to continuous learning.
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design
Location(s):
China
City/Cities:
Beijing
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 9, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
