Manager: Senior Director, Franchise Business Development, CBL
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: Limited relocation available (domestic location).
Please note: This role is not a fully remote position. The selected candidate will need to be based in Beijing and follow our hybrid work setup.
At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.
The Senior Manager, Omni Channel, CBL role is a core position within CBL Franchise Operations, responsible for integrating Category strategies and Channel plans into coherent, executable omnichannel priorities. The role ensures alignment, consistency, and disciplined tradeoff management across channels to maximize total business impact.
Working closely with the BD team, Category teams, Channel teams, and Franchise Operations Managers, this role enables high quality omnichannel planning, performance tracking, and issue resolution. The role does not directly own channel execution, but is accountable for ensuring plans across channels are aligned, integrated, and effectively delivered through the franchise system.
Integrate Category brand, price, pack, and portfolio strategies with Channel execution plans to create coherent omni channel business priorities.
Support integrated planning processes (e.g. ABP, in year re planning), ensuring alignment across channels and visibility of inter dependencies, overlaps, and risks.
Monitor omni channel performance against agreed objectives and KPIs, identify gaps and execution conflicts, and support corrective actions in collaboration with Channel teams and Franchise Operations Managers.
Coordinate with Marketing, Commercial, Finance, Supply Chain, and COE teams to ensure integrated plans are supported by appropriate tools, data, and execution capabilities.
Capture best practices, insights, and learnings from market execution and feed them back into planning, playbooks, and future cycles.
Requirements & Qualifications
5+ years of experience in commercial planning, franchise operations, channel management, or business integration roles within FMCG or consumer goods industries.
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics
Location(s):
China
City/Cities:
Beijing
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
July 6, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
