Manager: Senior Director, Integrated Marketing Experience (IMX)
Location: Shanghai, China
Role Type: People Leader
Language: Fluent English & Mandarin
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio. The role oversees a significant annual media budget and ensures disciplined planning, buying, optimization, and measurement across brand, performance, and retail media channels.
The role ensures seamless integration between brand media, performance media, and retailer media ecosystems to drive both brand growth and commercial impact.
Operating at the intersection of Marketing and Customer & Commercial, this role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor. In parallel, the role builds and leads a high-performing media organization equipped to deliver operational excellence and future-ready capability in an increasingly complex media landscape.
Enterprise Media & Retail Media Leadership
Strategic Direction & Thought Leadership
Shape the strategic roadmap for media and retail media operations, anticipating shifts in consumer behavior, retail ecosystems, and platform evolution
Senior Stakeholder Engagement
Serve as a trusted advisor to the most senior stakeholders across Marketing, Commercial, Digital, and Franchise leadership
Engage directly with global agency leadership, retail media partners, and key external stakeholders to influence strategy, governance, and performance expectations
Retail Media Integration & Commercial Partnership
Team Leadership & Capability Building
Performance Stewardship & Continuous Improvement
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
