Location & Remote: Candidates based in Hong Kong are welcome to apply; we offer remote work flexibility for this position.
Key Responsibilities：
1. Strategic Goal Implementation
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Annual Target Management: Responsible for setting and deconstructing annual sales targets for the direct-retail module; lead the development of sales strategies, profit assessments, and labor efficiency optimization plans.
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Model Design: Design differentiated store operating models based on brand positioning.
2. Fine-grained Store Operations
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Daily Management: Oversee daily operations of existing stores. Skilled in identifying consumer pain points within specific shopping scenarios and designing high-conversion visual merchandising and promotional mixes.
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O2O Integration: Effectively convert online traffic into offline store assets and customer loyalty.
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Seasonal Marketing: Develop marketing schemes for peak seasons (e.g., festival-limited sets, duty-free policy scripts) based on store-specific consumer behavior to improve conversion rates.
3. Traffic Growth & User Operations
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Drive store footfall growth and implement CRM/user retention strategies to enhance customer lifetime value.
4. New Store Expansion & Synergy
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Standardization: Assist in the preparation for new standard store openings and the output of standardized Operating SOPs to ensure consistency in brand image and service quality.
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Cross-store Synergy: Optimize cross-store coordination mechanisms (e.g., inventory transfers, membership benefit integration) to maximize the "cluster effect" of regional stores.
Requirements
Requirements：
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Education & Experience: Bachelor’s degree or above; 5+ years of experience in direct-retail operations, including at least 3 years in multi-store management.
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Industry Preference: Prior experience with renowned footwear or apparel brands (e.g., global fashion/lifestyle labels) is highly preferred.
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Proven Track Record: Demonstrated success in "1-to-N" standardized business replication; strong ability to drive performance and communicate brand values effectively.
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Data Proficiency: Expert in retail data analysis—specifically Labor Efficiency, Sales per Square Meter, ATV, and UPT.
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Tools: Proficiency in ERP, CRM, and BI tools is highly preferred.
