Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Job Summary:
This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.
The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.
Essential Job Functions and Accountabilities:
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Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
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Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
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Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
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Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
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Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
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Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
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Manage and track marketing budgets and ensure performance ROI
Other Job Requirement
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Some travel may be required
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Demonstrated ability to communicate verbally and in writing in English and Mandarin
Supervisory Responsibilities:
Experience Qualifications:
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Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
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5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
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Strong experience in integrated marketing execution and digital/data-driven marketing
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Familiar with CRM/CDP systems, marketing automation, and social media platforms
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Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
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Excellent communication and stakeholder management skills in a matrix organization
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Fluent in both English and Mandarin
Core Competencies
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Business and result-oriented mindset (focus on impact and pipeline contribution)
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Strong ownership and execution capability
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Analytical thinking with data-driven decision-making ability
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Collaborative, proactive, and adaptable in a dynamic environment
Key Differentiation
- Experience in life science or scientific marketing is a plus
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Experience in marketing tools/platform development and data marketing is highly preferred
