Commercial PS Marketing Lead
Description -
As a Senior Marketing Supervisor for the Commercial PC business, you will be responsible for defining Go-to-Market (GTM) strategies for commercial products. You will leverage cutting-edge digital tools and AI technologies to precisely drive business growth across Enterprise and Mid-Market (MM) segments.
Core Responsibilities
- End-to-End Go-to-Market (GTM Strategy): Develop annual and quarterly GTM plans for HP commercial PCs and solutions, including product positioning, competitive analysis, pricing strategy recommendations, and core messaging development.
- Account-Based Marketing (ABM): Apply deep understanding of ABM methodologies to collaborate closely with sales teams; design customized marketing campaigns for key industries (e.g., Finance, Manufacturing, High-Tech) to improve lead quality and conversion rates.
- Digital & AI-Driven Excellence: Master the digital marketing matrix (e.g., marketing automation systems, CRM, social media advertising); utilize AI tools (such as Generative AI for content creation and data analytics tools for market insights) to optimize workflows and achieve cost-efficiency.
- Integrated Marketing Execution: Plan and execute large-scale online/offline summits, industry seminars, and channel incentive activities to ensure a win-win outcome for both brand awareness and lead generation.
- Cross-Functional Collaboration: Maintain high-efficiency communication with regional sales, product teams, global headquarters, and external agencies to ensure the localized implementation of global strategies.
Qualifications
- Industry Experience: 5+ years of marketing experience in the IT or ICT industry. Familiarity with PC hardware, IT leasing services, or enterprise-level solutions is preferred.
- Methodological Expertise: Profound understanding of B2B marketing logic with a proven track record of successful Account-Based Marketing (ABM) cases.
- Technical Savvy: * Proficiency in mainstream digital marketing platforms.
- Demonstrated ability to use AI tools (e.g., ChatGPT, Midjourney, Copilot, etc.) to enhance strategy planning, copywriting, or market analysis efficiency.
- Language Proficiency: Professional fluency in English. Must be able to read global HQ briefings fluently, write professional business emails, and actively participate in international meetings.
- Soft Skills: Exceptional communication and coordination skills; high stress tolerance with the ability to maintain clear logic in a fast-paced IT environment.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (China)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "
