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Director of Marketing & Communication

Grand Hyatt Chengdu -
成都市

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职位详情

3 小时前

完整职位描述

Summary

To assist in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and all other revenue generating departments.

To ensure the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.

To assist in the preparation and update of the Departmental Operations Manuals.

To assist in the preparation and update of the Crisis Management Plan.

To ensure Marketing Communications associates provide professional, excellent service to external customers, as well as internal customers in another departments/complex.

To assist with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan.

To maintain complete records of all media and purchase agreements, contracts and quotes for the hotel.

To establish an annual and fully integrated communications program with measurable objectives, strategies and action steps, and monitor progress on a monthly basis.

To assist in the preparation, utilization and update of an Annual Marketing Plan, broken down as necessary by division and/or department.

To measure, interpret, prioritize and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.

To develop and maintain active contacts with the press and key media people and evaluate all media solicitations and exposures.

To monitor all current attitudes and public statements concerning the hotel in foreign and local media.

To maximize targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities.

To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.) are of consistent high standards, and that they comply with Hyatt brand standards.

To closely work with Revenue Manager / Analyst to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications.

To serve as the Webmaster for hotel’s Webpage and Internet related exposure and advertising, maximize online business, and ensure all information is up to date.

To develop good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community.

Qualifications

Master's degree preferred.

10+ years of progressive experience in marketing, communications, public relations, or brand management.

Experience developing and executing integrated marketing communication strategies across digital, social media, PR, content, and traditional channels.

Strategic marketing and brand management.

Digital marketing and social media strategy.

Strong understanding of:

Digital marketing platforms
CRM and customer engagement tools
Marketing analytics and reporting

Marketing automation platforms

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