Job Description
We are seeking aMarketing and Client Communications Specialistwho will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients. The ideal candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.
Job Responsibilities
Digital Strategy & Campaign Management
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Implement integrated content strategies acrossWeChat Official Accounts,RedNote, andChina search engines.
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Plan and manageWeChatandsearch marketingcampaigns to enhance client visibility and engagement.
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Supportpaid mediastrategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.
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Conduct regularsocial listening, competitor benchmarking, and trend analysis to identify new opportunities.
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Assist inproposal creationand campaign ideation for both ongoing and prospective clients.
Client Relationship Management
Act as the main point of contact for English-speaking publishing clients and academic societies with a presence in China. Lead culturally sensitive communications, align on expectations, and maintain strong feedback loops. Support regular performance reporting and proactively manage client needs.
Stakeholder Coordination & Project Execution
Collaborate with content teams, designers, PPC agencies, and vendors to ensure smooth project delivery. Manage WeChat operations, support events, and continuously improve internal workflows for better agility and results.
Quality & Performance Management
Monitor campaign performance and client feedback to drive improvements. Ensure all deliverables meet high standards of quality and timeliness, and quickly resolve any issues to maintain client satisfaction.
Qualifications and Prerequisites
Qualifications & Pre-requisites
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3+ yearsof relevant digital marketing experience with a focus onChina market.
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Proven experience in managingWeChat Official Accounts,RedNote,search engine marketing.
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Experience working withinternational publishing,academic, oreducation sectorsis a strong plus.
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Familiarity withChina PPC/SEM strategiesandsocial media ecosystem.
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Knowledge ofacademic publishing cyclesandsociety engagementmodels preferred.
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Experience withmarketing automation toolsis an added advantage.
Essential Skills
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Digital marketing expertise:Proven track record in managing China-focused digital marketing campaigns, includingWeChat Official Accounts,RedNote,search engine marketing(Baidu/Bing), and paid media.
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Communication skills:Full professional fluency inEnglish and Chinese(written and spoken). Excellent interpersonal and cross-cultural communication abilities.
Additional Information
If you are among the qualified candidates, one of our recruiters will contact you on email with further details.
About CACTUS
Established in 2002, Cactus Communications () is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Awards and Recognition
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Employers of the Future, 2024
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Excellence in Employer Branding (Gold), 2024
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ISO 17100 certification for translation services, 2024
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Future of Workplace Disruptor, 2023
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Top 100 Companies for Remote Jobs (Ranked #14), 2023
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Three-star Eruboshi certification, 2023
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India's Best Workplaces™ for Women (Top 100), 2022
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Quartz's Best Companies for Remote Workers, 2022
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HR Asia's Best Companies to Work for in Asia, 2022
