Summary
Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.
We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle.
Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
Job Description
We are currently seeking a Sr. E-Commerce Specialist who will report to a E-Commerce Manager in Kering Eyewear China
Your opportunity
The potential candidate will capable of hands on problem-solving, with ability to generate ideas and solutions.
How you will contribute
1, Sales plan and review
- Initiate business plan (sales breakdown, promotion plan, paid media plan etc) and exploring business growth opportunities.
- Responsible for sales achievement, routine sales data analysis, provide action plans to improve KPI.
- Work out e-commerce reports (sales reports, merchandising reports, campaign reports, consumer insight, market insight)
- Monitor and track competitor’s campaign and performance on EC channel, as well as platform latest trend.
2, Campaign Management
- Lead Tmall campaign from sales planning, execution and review
- Leverage internal and external resources to support campaign sales achievement
3, Merchandise management
- Co-work with marketing team to manage product launch, display, promotion and phase out.
- Customize merchandising strategy based on marketing calendar, consumer insights and market trends. Define sales target by SKU, closely monitor product performance and timely adjust product activation plan.
- Supervise inventory in real-time and make the prevision for stock, follow up orders and fulfilment.
4, Paid media management
- Lead paid media operation including paid media plan, tracking and review, paid media optimization.
5，Collaborate with business partners
- Work closely with Tmall and strive for more resources and traffic support. Identify opportunity in Tmall ecosystem and develop solid plan and objectives.
- Explore KOL collaboration opportunities.
- Manage TP, ensure excellent implantation of business plan.
Who you are
- 3 year+ experience in Tmall store operation, experience in eyewear industry is a plus.
- Familiar with TP operation model, Tmall regulations and store operation tools.
- Strong business sense and analytical skills
- Organized, self-drive, perform under pressure.
- Advanced excel and PowerPoint Skills
- Bachelor’s degree or above
- Fluent English
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Fixed Term (Fixed Term)
Start Date
2026-07-31
Schedule
Full time
Organization
KERING EYEWEAR SHANGHAI TRADING ENTERPRISES LTD
