Summary
Job Family Group Description - Communication & Marketing:
This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description - Communication, PR & Events:
Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence. Builds and maintains positive relationships with internal and/or external stakeholders by developing messages that inform and engage various target audiences.
Speciality Description - Public Relations:
Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally.
Job Description
Key Responsibilities
PR & Communications
- Execute regional PR and communications initiatives in alignment with overall brand direction and seasonal priorities.
- Manage daily PR activities including press materials, media outreach, coverage tracking, and reporting.
- Maintain strong relationships with key media contacts, editors, stylists, and industry opinion leaders to support ongoing brand visibility.
- Support regular media pitching and ensure all communications materials are accurate, polished, and on-brand.
- Coordinate editorial opportunities, press requests, and media-related follow-up in a timely and professional manner.
Advertising & Media Execution
- Support the execution of traditional advertising initiatives, including OOH, print advertising, and other offline media placements, in alignment with brand and campaign priorities.
- Coordinate with internal stakeholders, agencies, media partners, and vendors on advertising timelines, artwork submission, approvals, production, and placement.
- Ensure all advertising materials are consistent with brand guidelines and delivered accurately and on schedule.
- Support tracking, documentation, and reporting of advertising and media placements where applicable.
Events, Partnerships & Brand Visibility
- Support the planning and execution of brand events, including store openings, press previews, media gatherings, and client activations.
- Assist in identifying and supporting partnership opportunities with like-minded luxury brands, hotels, art institutions, and other relevant collaborators.
- Work closely with retail partners and landlord marketing teams to support aligned activations, visibility opportunities, and co-branded initiatives.
- Contribute to initiatives that elevate brand presence across key moments and platforms.
Marketing & Cross-Functional Collaboration
- Support the execution of regional marketing and communication activities across campaigns, launches, and key commercial moments.
- Collaborate closely with Retail, Clienteling, Merchandising and other internal teams to ensure smooth delivery of initiatives.
- Help align PR efforts with broader marketing and social media activity to ensure a cohesive brand experience.
- Support in-store activations and engagement initiatives that drive traffic and strengthen client connection.
Influencer & Celebrity Support
- Support selection of influencer, KOL, and celebrity for engagement that in line with business priorities and available budgets.
- Coordinate occasional product seeding, dressing requests, and related follow-up where relevant.
- Monitor relevant cultural, celebrity, and influencer trends to share insights and identify appropriate visibility opportunities.
Operations, Reporting & Coordination
- Oversee day-to-day PR sample coordination, including logistics, tracking, and returns, with careful attention to luxury asset handling.
- Prepare reports, presentation materials, and relevant documentation to support PR and marketing activities.
- Assist with contracts, payments, filing, and other administrative follow-up as needed.
- Provide regular updates and performance insights to support ongoing optimization of initiatives.
Qualifications & Experience:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.
- Approximately 5 years of relevant experience in PR, communications, or marketing, ideally within the luxury fashion, lifestyle, or premium retail sector.
- Solid experience in media relations, PR execution, event coordination, and marketing support.
- Strong written and verbal communication skills in*English and Mandarin.
- Good understanding of luxury brand positioning, communications, and cultural trends.
- Well-organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office, media monitoring tools, and relevant PR platforms.
Job Type
Fixed Term (Fixed Term)
Start Date
2026-09-30
Schedule
Full time
Organization
BRIONI (SHANGHAI) TRADING LTD
