Shanghai, China
Job Family Group:
Corporate Relations
Worker Type:
Regular
Posting Start Date:
June 29, 2026
Business Unit:
CoS and Corporate Relations
Experience Level:
Experienced Professionals
Job Description:
What’s the role
The Shell brand is the company’s most valuable asset. The busy AskBrand team plays a key role in building and protecting the Shell Brand, helping manage and advise on the effective, coherent, and compliant application of Shell Brand Standards.
The AskBrand team manages brand-related projects and responds annually to thousands of brand-related questions and approvals on brand applications, including communications, campaigns, events, merchandise, packaging, naming and sub-brands, vehicles, and 3rd-party use of the Shell brand.
The AskBrand team helps approve assets and resolve customer questions by either directly helping the customer or connecting with the right colleagues to effectively resolve the question. Compliant and consistent delivery of Shell Group Brand Standards and associated Brand Policies ultimately supports the delivery of the ‘One Brand’ strategy—critical to building, protecting, and strengthening the Shell Brand.
What you’ll be doing
We’re looking for a brand enthusiast who can be an ambassador for creative, compliant Brand Standards excellence, and help customers, agencies, and teams around the world with their diverse brand-related questions, projects, and Brand Identity approvals, and deliver efficient, effective advice and approvals through the AskBrand service (~50,000+ approvals and questions per year), and manage/input into related brand and design projects.
Give accurate, quality brand advice based on Brand Standards, and review and approve branded assets and communications.
Provide a clear and customer-centric service to stakeholders and agencies over the AskBrand e-tool, while meeting ongoing 24-hour customer response targets.
Provide data analysis, sharing trends, insights, and recommendations with the wider Brand Standards team and with business stakeholders through outreach, presentations, and meetings.
Demonstrate excellent stakeholder management and network building capabilities, in order to connect AskBrand customers with the right mix of people to resolve brand questions.
Work alongside the trademark and sponsorship global team.
Support brand identity projects across all brand touchpoints and disciplines (Packaging, Events, Sound of Shell, Joint Ventures, etc.).
Develop knowledge of, and relationships with, creative agencies and other suppliers of brand services across all major brand expression pillars.
Regional support and contribution from a brand standards perspective on communications campaigns, activations and events in the country.
Support automation and AI adoption across the globe, aiming to simplify Shell Brand processes and tools.
Make recommendations for continuous improvement of processes, tools, and ways of working.
What you bring
Bachelor’s degree in communications, Marketing, Administration, International relations, or a related field
Minimum of 3 years of experience relevant experience
The successful candidate will be collaborative and have proven experience in brand design, marketing, or communications
Flexibility to manage delivery of a diverse and demanding workload coming from different regions and cultures.
Customer-centricity, learner mindset and active self-starter spirit are critical
Ability to develop strong, trusted relationships with colleagues across Shell in both business and country roles is crucial for the success of this role
Proven inquisitive, analytical, strong logic and problem-solving mindset.
High attention to detail and willingness to provide challenge where opportunities for improvement/optimization are identified
Excellent written and spoken English is essential.
What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
Progress as a person as we work on the energy transition together.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology, trends, and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours, and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Grow as you progress through diverse career opportunities in national and
international teams.
Gain access to a wide range of training and development programmes.
We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. .
Shell in China
Shell's story in China dates back to more than one century ago. All of Shell’s core businesses are now represented in China and our head office in China is in Beijing.
As a leading global group of energy and petrochemical companies that is high up on the Fortune 500 list, Shell helps meet the world’s demand for energy in economically, environmentally and socially responsible ways. We embrace the ambition to be the most competitive and innovative energy company in the world.
Today, all of Shell’s core businesses – Upstream, Integrated Gas and New Energies, Downstream and Projects & Technology – are active in China. With win-win partnerships with all of the major national oil companies in China, including China National Petroleum Corporation (CNPC), China Petroleum & Chemical Corporation (Sinopec), China National Offshore Oil Corporation (CNOOC) and Shaanxi Yanchang Group Company (YCG), we aim to achieve End-to-End Integration of the whole value chain from Upstream molecules to Downstream markets and extract maximum value for business partners in and outside China.
To realise these goals, we are focusing on four strategic business priorities:
International cooperation with Chinese partners overseas to bring energy back to China;
Developing unconventional gas resources in China and providing natural gas, liquefied natural gas (LNG) and quality oil products to help meet the country’s energy needs with cleaner fuels;
Research and development (R&D) and technology cooperation;
Taking Chinese enterprises overseas: leveraging China capability and growing business together.
We are proud that today:
Since BG acquisition in 2016, Shell further enhances its leading position in LNG supply to China.
Shell’s Changbei project is “a flagship Sino-foreign cooperative project in Upstream development”, supplying cleaner natural gas to Beijing, Tianjin, Shandong and Hebei Provinces. Changbei Project produced 3 billion cubic meters of natural gas in 2008, contributing a green 2008 Beijing Olympics. The production reached 3.3 billion in 2009 and continued for 12 consecutive years. This annual production of Changbei amounts 17% of the natural gas supply of Beijing in 2019.
the world-class CSPC (CNOOC and Shell Petrochemicals Company Limited ) is one of the largest sino-foreign petrochemical joint ventures in China.
Shell Energy China (SEC) is one of the first wholly owned foreign entities to participate in the China’s carbon emissions market, and is one of the first foreign entities that have registered to trade in the China’s power market.
Shell Lubricants has been the global market leader for 15 consecutive years
Shell has the leading network of retail sites among IOCs in China;
Shell has a deep and growing partnership with Chinese national oil companies outside of China;
Shell China had honorned Poverty Alleviation Ambassador Award by CFPA.
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
