位于北京市, c22的 20 个优质application specialist职位（正在招聘！）

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

MathWorks is looking for an experienced marketer to collaborate with Sales, Technical, and Management teams to develop impactful marketing programs that enhance brand awareness, generate new leads, accelerate the sales pipeline, and engage existing customers.

You’ll work strategically to support China’s lead and awareness generation process, and tactically to develop campaigns for specific sales teams, industries, and application areas.

In this individual contributor position, you’ll advise and collaborate with Sales, Technical teams, and other Marketing groups across the organization and around the world.

The ideal candidate will be a self-starter with a strategic and creative mindset, who can demonstrate a data-driven approach to demand generation and has a proven history of cross-functional collaboration.

This role will also cover PR in China. you'll lead public relations efforts, driving visibility and credibility for MathWorks among users and decision-makers. This role focuses on building brand awareness for MathWorks, MATLAB, and Simulink through the execution of China PR strategies aligned with global priorities, managing relationships with top-tier business and technology media. The position requires a strategic communicator who can operate independently while collaborating closely with local and global stakeholders.

This position can locate either in Shanghai or Beijing.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Field Marketing Role:

Collaborate with commercial sales teams to understand their territories, industries, and accounts.
Using data and insights, define a marketing strategy that aligns with sales objectives, and incorporates inbound and outbound tactics to generate leads and engage customers.
Work with local and international teams to develop, implement, and measure demand generation programs with event-based and digital tactics.
Coordinate with cross-functional teams to create engaging content for integrated marketing and prospecting campaigns.
Perform detailed analysis of tactics, channels and offers with recommendations to improve results and processes.

PR Role

Develop and execute China PR plans that align with global PR strategy and business objectives.

Build and maintain relationships with top-tier business and technology media outlets across China.

Identify and develop localized story angles for local media.

Localize global messaging for local relevance and cultural nuance.

Identify infrastructure or operational gaps and build scalable PR programs with global impact.

Monitor and report on China PR performance metrics, providing insights and recommendations based on the data.

Manage external PR agencies to amplify key messages and thought leadership.

The ideal candidate will have 10 years of professional marketing experience working in a high-tech B2B environment.
Capable of both hands-on execution and strategic thinking.
Proven experience in developing and executing multi-touch integrated marketing programs and demand generation campaigns in a B2B environment, with a strong understanding of lead generation.
Strong experience in PR and working with medias
Ability to partner effectively with senior sales teams, including sales, technical, and industry marketing stakeholders.
Excellent skills in project management, communication, leadership, problem-solving, and negotiation.
Strong analytical and reporting skills, using data for decision-making.
Excellent written and verbal communication skills in English and Chinese
Team player with the ability to work effectively with cross-functional teams.
Technical degree is a plus
May require domestic travel.

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

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