Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Position context
Field CCM will be responsible for the sell-out plan implementation, in order to achieve qualitative and quantitative objectives of the Channel&Customer Marketing.
The person is the contact person for on trade activities in the area such as brand building development, in-store visibility.
Mission
Coordinate field related activities and activations at POS. Guide the team of activators.
Key Responsibilities & Activities
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Identifying, selecting, activating and controlling strategic points of sale for brand development.
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Implementation of channel activation & initiatives by channel activation managers, including communication with sales & customers, execution, KPI tracking, & A&P control etc.
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Support sales force for customers needs in terms of brand assets, training material, POSM & trade activities, from execution to tracking & budget control.
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Presentation and sharing of planning guidelines for sell out actions;
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Coordination with Sales team and Area managers to allocate CCM investments;
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Market visit to help deep dive channel insights and track of sales KPI achievement in terms of perfect store execution.
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Analysis of any critical issues in the area concerning KPIs, in collaboration with Sale force;
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Monthly benchmarking on competitors’ activities (products, prices, assortments, promotions, events, new product launch) and on the main weaknesses of the local market.
Key Relationships
Internal: CCM Manager, Activators, Field Sales, Brand Managers.
External: Buyers, Customers, Bartenders, Bar owner.
Summary of Experience/other requirements
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3-5 year experience in a Commercial role in multinational Food & Beverage companies
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2-3 years experience in Trade Marketing Department within a Multinational and FMCG Environment
Education/Professional Qualifications
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Degree in Economics
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Fluent knowledge of English
Required Skills & traits
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Knowledge of the Shanghai Beverage and Spirits Market
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Expert in reporting and analysis
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Advanced excel user
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Excellent interpersonal skills
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Results and customer oriented
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Flexibility and Pragmatism
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Team working
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
