Responsibilities:
1) Maintain accurate records of PR stock (including Global products delivery receiving, sample and seeding inventory tracking, condition checks, and location logs).
2) Organize and coordinate the timely delivery of PR samples/PR Gifts with proper packaging to media, influencers, external stakeholders and Global team by campaign and by project based (e.g. Fashion Week, Press Event, Pop-up, etc).
3) Coordinate product loan/write-off requests from stores or warehouse.
4) Track and record VIP exposures in a timely manner.
1） Own Account operation:
a. Support the daily operation of official social media account on Douyin and WeChat Channels, including content scheduling and coordination with agency partner.
b. Monitor the global KENZO TikTok official account to arrange and adapt ad-hoc localized posts for Douyin accordingly.
2) KOL/KOC execution (on campaign basis): coordinate the products required for KOL dressing looks. Oversee the end-to-end process and review content quality (including fitting, assets selection, and copywriting) to ensure full alignment with brand guidelines and campaign requirements.
Consolidate asset request from landlords/media for OOH, print and social media purpose. Liaise with Global and relevant stakeholders to resize or adapt assets materials according to specific MR requirements.
1) Admin process support including stock adjustment, chop applications and payment.
2) Campaign report update by weekly basis (mainly on celeb/KOL exposure, retail marketing exposure, etc).
3) Conduct bi-weekly competitor research and market analysis.
Requirement:
- Currently pursuing a bachelor’s degree or above with major in marketing, business administration, or related field.
- 0-1 year of relevant working experience (including internships) in Marketing, PR, or Social Media, preferably within the luxury, fashion, or retail industry.
- Proficiency in written English for daily email, report compiling, etc.
- Proactive, responsible, and able to multitask efficiently in a fast-paced environment.
