MAIN OBJECTIVE OF THIS POSITION
- Develop and implement Product Marketing plan to build brand image and long-term business growth of designated category for Make up for ever brand.
- Define media strategy to optimize investment and increase brand awareness.
- Lead own media accounts maintenance and content strategy
MAIN RESPONSIBILITIES OF THIS POSITION
- Market Trend understanding and analysis
a) Competitive Analysis on
- Competitors’ performance (BR), launches, activities (including procut, meida investment, social angel, offers)
b) Consumer insights
- Customers and their satisfactions/dissatisfactions, expectations
a) End to end Launch Activities and portfolio management:
- Define launch strategy ( MKT mix/ Omni 360) and lead execution of designated category for newness and yearly Repush activations through 360 dimensions : Product concept, digital, social communication, VM, training, channel strategy etc. to build integrated, engaging consumer brand experiences.
b) Media plan management:
- Define Brand Media Strategy as well as Campaign strategy
c) Co-work with cross founction teams to ensure on time delivery exellency:
Oversee and review creative materials ATL and BTL incl. KV, animation, prints, editorials/advertorials, websites and etc. to achieve high degree of image consistency from oneline and offline.
Co work with Trade marketing team to Design promotional plans based on product marketing strategy.
- Sales Forecast and Inventory Control
Work with supply chain and sales on monthly sales forecast & replenishment
Co-work with training team on training material adaptation and support China training team for excellent training delivery to reach marketing expectation.
Oversee new products registration and coordinate legal team to ensure seamless products launches within marketing calendar; proactively identity potential issues and come up with contingency plan if needed.
MAIN KPIs OF THIS POSITION
- On time delivery of all campaign assets with favorable consumer & customer feedback
- Campaign performance across all aspects
- New launch forecast accuracy, readiness of HP and sufficient stock of products
- media kpi delivery, CPC,CPM,CTR
- cross function coordination on own media calendar
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
- Bachelor degree and above
- 5 years+ experience in related position, including SEM/SEO
- Social experience preferred
- Integrated marketing communication mindset
- Creative & stay updated to the trend
- Skillful in data analysis and insight generating
- Good sense of beauty industry
- Strong communication & interpersonal skills
- Attitude of “can do”/”make it happen”
- Fluent in English both for spoken and written
