Key Responsibilities
Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)
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Negotiate promotion deal terms and media plans with promotion partners.
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Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
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Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
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Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.
Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)
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Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
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Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
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Align with studio marketing strategy for co-branded events and in-theater promotional activities.
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Compile a consolidated promotion campaign report following the movie's release.
Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)
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Manage global movie promotion partner on their local campaign materials.
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Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.
Cross LOB synergies for each promotion campaign. (15%)
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Balance business interests to drive synergies across departments for co-promotion activities
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Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.
Purchase Order and Contract management. (10%)
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Day-to-day purchase order management
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Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.
Working Relationships
Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department.
External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms.
Requirements
Education: College graduate
Experience: At least 3-5 years’ experience in IP industry with a good partnership network.
Core Skills:
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Good communication skills and strong inter-personal skills are essential.
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Speaks fluent English with computer proficiency in MS Office.
