Amazon Advertising is dedicated to drive measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions, including sponsored ads, display, video, and custom ads, leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses to build brand awareness, increase product sales, and more.
The Amazon Advertising team helps CN-based advertisers (including brand has sales on Amazon store, and others like Gaming, Automotive and OTA etc.) to reach Amazon customers globally: on Amazon, across our other owned and operated properties on other high-quality destinations across the internet, and on millions of FireTV, tablets, and mobile devices etc. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team that is working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
If you have a consultative approach, a history of business development to drive successful partnerships, and are ready to deliver strategic advertising solutions globally, please apply today!
Key job responsibilities
Full-Funnel Advertising Sales & Upper-Middle Funnel Expertise
- Drive full-funnel advertising revenue growth with a strong focus on upper-middle funnel solutions (e.g., Streaming TV, Online Video, Display, Audio), helping China-based advertisers build long-term brand equity through Amazon's premium brand-building ad products.
- Develop and articulate compelling full-funnel advertising strategies that demonstrate how upper-middle funnel investments amplify lower-funnel performance, driving holistic business outcomes for advertisers.
- Leverage deep expertise in Amazon's brand and awareness advertising tools (STV, OLV, DSP, etc.) to craft customized media plans that address clients' brand awareness, consideration, and conversion goals.
Cross-Product Resource Integration & Solution Design
- Serve as the central orchestrator across Amazon Ads product portfolios — integrating Search, Display, Video, Audio, and custom solutions — to deliver cohesive, data-driven advertising packages tailored to each client's business objectives.
- Act as a virtual leader to coordinate cross-functional partners (Account Managers, Creative Managers, Product Go-to-Market teams, Global Ad Operations) to centralize resources, support, and solutions for advertisers.
- Build and present integrated media proposals that showcase the synergy across product formats, with clear performance narratives spanning brand metrics to ROAS.
C-Level Client Engagement & Strategic Influence
- Influence and engage C-level executives (CMOs, CEOs, VPs of Marketing) by delivering strategic advertising solutions grounded in industry insights, competitive intelligence, and Amazon's unique data capabilities.
- Serve as a trusted strategic advisor and key business partner, providing the highest level of consultative services to China-based brands — elevating conversations from tactical media buys to long-term brand growth partnerships.
- Develop executive-level presentations and business cases that connect Amazon advertising investments to clients' broader business and brand-building strategies.
Emerging Industry Identification & Business Development (BD)
- Proactively identify and pursue emerging industries and new advertiser segments to expand Amazon Ads' client base in China.
- Build and execute a BD pipeline strategy — from market research and cold outreach to first-pitch and onboarding — driving new Ads adoption among non-endemic and underpenetrated verticals.
- Understand the evolving digital marketing, e-commerce, and online streaming landscape in China and globally to spot high-potential opportunities before competitors.
Campaign Excellence & Performance Optimization
- Dive deep on campaign performance reports and work with global advertising teams to optimize delivery and performance for advertisers across all locales.
- Coordinate campaign setup, measurement frameworks, and post-campaign analysis with global teams to ensure clients receive best-in-class service and results.
Process & Tools
- Use CRM tools to track all pertinent account information, pipeline progress, and business development activities, ensuring data-driven decision-making and accurate forecasting.
A day in the life
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About the team
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
