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The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.
Responsibilities include:
Win new customer design commitments
Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
Recommend and implement system processor solutions to customers in a consultative role
Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
Constantly apply lessons learned from customer engagements to refine our competitive understanding
Use customer and competitive knowledge to tailor feedback to the product group for new product development
Have a grasp of the specific business value ($) that new product enhancements will produce
Constantly making technical contributions back to TI's technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
Comprehend and debug complex systems issues (hardware interaction with software and external components)
Debug other engineers' designs: hardware and software using TI and industry development tools and test equipment
Qualifications
Minimum requirements:
Minimum education (i.e., bachelor's degree in electrical engineering)
Minimum of XX years of experience
Preferred qualifications:
Strong verbal and written communication skills
Strong presentation skills, with ability to effectively relate materials to customers
Demonstrated strong analytical and problem solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery
Ability to work effectively in an interrupt-driven, fast-paced and rapidly changing environment
Demonstrated ability to build strong, influential relationships
Ability to efficiently context-switch between multiple concurrent tasks
Ability to advocate for customer needs (with an understanding of “why”) back into the TI product groups
About Us
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.
Job Info
Job Identification 25011284
Job Category Sales
Posting Date 06/18/2026, 03:40 AM
Degree Level Master's Degree
Locations GUAN Room 3503, 35F, Zhongtai International Plaza Tower B, Guangdong, 510000, CN
ECL/GTC Required Yes
