PURPOSE OF THE JOB
- Develop the team through classroom training and field coaching; partner with the retail team to drive sales growth.
- Lead the implementation and field follow-up of Retail Development projects.
MAIN RESPONSIBILITIES
Training & Coaching
1. Partner with regional retail teams to plan training programs covering new launches, onboarding, and professional development.
2. Co-build BC development programs with Retail, with a focus on specialization.
3. Develop the BC annual training plan and ensure effective implementation and training results.
4. Establish a strong coaching and feedback system to strengthen product knowledge, brand heritage, storytelling, and service standards.
5. Coach BCs on-counter to elevate service skills (approx. 30% of working time).
6. Follow up G.R.O.W training application in the field and review retail team performance.
Retail Management
1. Support the ATR (Addict to Retail) project and ensure standard on-counter execution during field visits:
- Counter management: daily brief, merchandising check, D.I.O.R process, business priority monitoring and tracking
- Shift management aligned with traffic and floor management
- IPOS project execution follow-up
2. Partner with retail managers on business format, training, and follow-up.
3. Monitor cabin execution and performance; provide feedback to the skincare team.
DIOR Standard Service
1. Work closely with the retail team to continuously improve and execute D.I.O.R and other service standards.
2. Manage the Mystery Shopper project — analysis, coaching, and action plans with the retail team to improve on-counter service.
Capability Building
1. Deliver systematic training programs and field coaching, including Retail Management training, Retail Excellence training, and follow-up (Ambassa Dior).
2. Partner with HR to define clear career paths and development plans for BC, Specialist, Expert, and Retail Management roles; track progress and evaluation (e.g., BC grading & specialization annual review).
Sales Team Support
- Support the line manager on all projects, including information collection and consolidation.
- Cabin projects: collaborate cross-functionally to ensure cabin openings and smooth daily operations.
- Open Doors: partner with cross-functions on interviews and daily follow-up (BSS, Boutique).
- Project follow-up: track 3-axis key projects and collect success cases with the sales team.
- Serve as lecturer and provide on-site support for beauty classes and related activities.
