THE CONTEXT
Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.
By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.
To go further, with Dior.
YOUR MISSION
Responsible for executing training matters for the Travel Retail China Mainland. Reporting to the Area Manager, PCD TR China, he/she will in charge of delivering Parfums Christian Dior training activities (i.e. D.I.O.R service levels, Field Coaching, Mystery Shopping results, BCs’ engagement level on Training platform etc.). This position will adapt and execute all training activities and retail priorities for BCs, deliver field coaching and product training for BCs, and conduct generic staff training every quarter for China Mainland.
Training Execution, Performance Coaching & Specialization Plan
- Develop Yearly Training plan based on BC population and commercial needs. Finetune YTG training plan to ensure that brand image and service levels are upheld. Continue to further leverage on sales data performance to improve training curriculum and BC developmental needs
- Adapt Central training materials to fit local specificities and enhance content of existing training support documents, by building strong collaboration with TR Hainan and TR Taiwan trainers.
- Create localized training content on MyDior app to create additional hype on focus products such as newness, also in line with commercial objectives
- Deliver product training to BCs in line with sales cycles & training priorities and to GS at yearly level.
- Deliver new hire induction and specific training/ professionalization courses to grow and develop BC population and field managers.
- Deliver product and focus SKU trainings to promoters before trade activations (when applicable)
Identify and prepare high potential BCs for specialization programs
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Field Coaching & Observations
- Regular store visits to observe customer purchase behavior and interact with BCs and customers to more effectively coach and motivate BC population at POS and in-classroom trainings
- Be accountable for D.I.O.R service standards and product expertise of the BC and CM population to drive sales performance
- Conduct field coaching activities at POS with the TR Mainland China BC team. Ensure that regular frequency and follow up action are in place with the help of data tools when available.
Ensure that BCs uphold image and grooming standards that are in line with Dior guideline.
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Training Review, Newness Feedback & Analysis
- On counter observation of information retention & impact on BC/promoter service delivery post training sessions, make necessary finetunes to further cater to market needs
- Joint accountability with retail team for BC productivity improvements
- Consolidate newness feedback on shopfloor and coach BCs to enhance conversion
Review CEA program feedback and tailor training & coaching content to further enhance scoring (when applicable)
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Budget Management & Resource Management
- Monitor training and traveling expenses according to budget & resources optimization
- Ensure uniform, BC grooming and allowance are properly planned and executed for sales team (BC/GS) in Mainland POS
Forecasting of uniforms & hygiene tools to ensure sufficient supply for counters
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Administrative
- Plan training and field coaching calendar plan for BCs and Generic Staff (including coordination with retailers to arrange for GTM (Go-To-Market) training slots
- Forecast and coordinate yearly grooming, uniform and training incentive gifts for BCs
- Organize year-end annual BA Motivation Dinner with Retail Team
- Coordinate BC Seminar on training preparation & BA travel arrangement & logistics annually
Support operations and retail team by following up with Counter Managers and key BCs for retail tools, like testers/AOGs/servicing tools/training and retail incentives.
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WHO YOU ARE
- University graduate or above.
- Experience: Minimum 3 to 5 years of relevant working experience, preferably in the cosmetics or fashion-related industry.
- Strong expertise in Makeup is welcomed
- Able to travel up to 40% (if needed)
- Strong leadership experience in a similar role. Able to lead by example in the shops.
- Excellent communication and presentation skills, creative training animation
- Strong organizational and project management skills.
- Proficiency in using e-learning platforms and digital tools.
- Ability to work independently and as part of a team.
- Strong problem-solving and analytical skills.
- Fluent in Mandarin and English, with good written and oral communication skills.
- Good PC skills and familiarity with Word, Excel, PowerPoint, etc.
- Proactive and dynamic, open-minded, result driven and action oriented.
Integrity, trustworthy and empathetic.
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WHAT CAN WE OFFER?
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members
Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
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So, How Far Will You Take Dior?
