Senior Product Manager, FTW SPW
Area: Global Brands – adidas brand
Department: CCS
Direct Reporting Line: Category Director
Indirect/secondary reporting line: -
Subsidiary/country: China
Location: Shanghai
GSMS Grade: M3
Number of Personnel Managed: According to Org Chart
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
Be the consumer and sport expert
Influence and execute the category direction
Work with all necessary functions to deliver the category business objectives Create ranges within the category from both and image and commercial point of view
Key Responsibilities:
Influence and implement strategic category direction, proactively set range direction for both SPW and FOS
Identify new business opportunities to drive innovation and/or commerciality
Show full understanding and drive the product creation process whilst managing all tasks within the given time frames Become a role model for other team members with regards to product creation process
Show leadership through living the brand values
Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
Proactively analyze business, draw conclusions and act upon the key findings, drive profitability and efficiency
Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
High level of product expertise to create industry leading products
Be a competent partner for product and ranging discussions with markets and retailers
Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
Identify projects to optimize category performance; work independently and steer to conclusion
Key Relationships:
Steer a strong relationship and ensure constant dialogue/feedback with
business unit and across other BU´s
Cross-functional team (Design, Development, Materials, Costing, Planning) Markets and relevant third parties
Knowledge, Skills and Abilities:
Lateral thinking and challenge status quo
Communication skill set, including effective negotiation and clear transportation of information
Step up to conflicts, work towards a diplomatic solution Be open for change, support execution of change management
Cooperate effectively to maintain and develop trustful relationships
Basic leadership skills esp. in driving ad hoc projects independently
Work independently as well as part of a team
Efficiently plan and prioritize daily work
In-depth knowledge of respective product category
Advanced analytical skills, be solution driven and result oriented
Ability to travel
Passion for sports
Requisite Education and Experience / Minimum Qualifications:
College degree, preferably in marketing/business/textile/fashion
Minimum of 10 years Product Marketing experience with FTW background
Experience in trade or sales is helpful Fluent in English
PC skills (MS Office programs)
