(列举本工作的关键职责。对于每个关键职责,指出应采取的措施、将要达到的最终结果,以及如何完成该职责。需包括花在每种职责上的时间百分率。总百分率应为100 %。)
1. Implement marketing activities to achieve the goals of product promotion and market access according to the assigned target and performance requirement.
执行乐唯初产品推广工作,按照年度设定的绩效目标达成产品推广目标和市场准入目标
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Deliver product information and promote products by visiting hospitals and other medical care institution, achieve the KPI of visiting target on the basis of the company’ s policies and market strategies.
按照公司政策及产品推广策略,拜访所在地区医院和其他医疗相关机构,传递正确有效的产品信息,推广公司疫苗产品,并且达到公司规定的日常拜访的KPI要求。
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Organize academic activities in accordance with the company’s policies and marketing strategies, expand and penetrate the market with both new and existing products, achieve goals of market access.
按照公司政策及产品推广策略,执行产品的学术推广活动,达成年度设定的工作目标,包括重点产品推广目标,新市场的产品准入等主要工作。
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Territory management by sustaining regular contact with customers in the existing markets and develops new customers in the potential markets; provides accurate customer and market information; establish customer relationship management according to the company's requirements.
按照公司推广政策的规定,做好辖区管理工作,主要包括:维护现有市场的客户并开发潜力市场的客户;收集该地区的客户信息和市场信息,并且按公司的要求做好客户关系的信息管理工作。
2. Initiate the promotion activity in professional way and comply with the proper codes of conduct.
执行专业推广,遵守正确的行为规范
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Possess the product characteristics and key information about the market promotion, pass the product knowledge test in order to promote products effectively and efficiently; perform professional and proficiently using the product knowledge in promotional activities, express products competitive advantage.
正确有效地按公司策略推广产品,学习和掌握产品特性及推广的关键信息,通过相关产品知识考试;并且在推广活动中能够熟练运用产品知识进行产品宣讲,发挥我们的产品竞争优势。
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Comply with the codes of conduct specified in Employee Handbook, meet the requirement of SOP, ensure no violations while perform promotion activities; use all promotional materials and deliver product information in an appropriate and honest way according to the marketing strategies.
在执行日常推广工作中,遵守公司员工手册规定的行为规范,符合公司SOP要求,无违规违纪行为;并且在执行推广活动时,按照市场营销策略正确使用产品推广材料,正确有效传达产品信息。
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Report adverse reaction events promptly in accordance with the company’s policies and assist relevant departments to dealing with it.
按照公司流程及时上报不良反应事件并协助公司相关部门处理。
招聘职位
职责描述:
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在公司政策和程序指引下向客户提供及时准确的专业支持,建立合作伙伴关系
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在公司政策和程序指引下充分利用资源进行有效的客户拜访,传递产品价值信息
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在公司政策和程序指引下规划和组织各种会议或活动,挖掘区域市场潜力
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通过公司管理系统以及其他合规的渠道和方式,收集市场信息,进行分析,反馈和建议
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完成上级经理指派的其他各项工作
任职资格
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教育背景:具有医学、药学或相关专业,大专及以上学历
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工作经验:1年以上制药行业销售相关工作经验,过往有较好绩效
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具备学术推广能力、客户管理、强执行力等关键技能
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具备韧性、学习敏锐度、结果导向等特质
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具备高度的合规意识