The position will be responsible for social media marketing and marketing automation. She/he will deliver data-driven digital campaigns to boost brand visibility, generate qualified leads and support business growth.
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Implement end-to-end social media operation and paid social ads, including WeChat, Channels, Bilibili and Red Note, maintain brand tone consistency and handle community comment interaction.
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Refine social media content, design creative formats and visuals, and make technical content better suited for social media dissemination.
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Design and implement social media campaigns to increase engagement and traffic.
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Collaborate with global team to deploy Salesforce Marketing Cloud in China
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Leverage Salesforce Marketing Cloud and SCRM system to understand customers and design personalized contents to increase intimacy and generate leads.
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Cooperate with campaign and product teams to support integrated marketing activities with matching digital assets, consolidate cross-channel performance data, summarize insights and propose actionable optimizations.
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Regularly measure and report applicable metrics and key performance indicators to give iterative suggestions
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Monitor and track spending to meet annual budget plan, drive vendor evaluation to optimize budget spend.
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Research social media trends, explore new platforms/tools, and stay current with the latest best practices.
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Bachelor’s degree in life science, business, marketing, or related field
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3-5 years extensive professional experience in digital marketing
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Experience in a comparable role within an industrial and international environment; business understanding in Life Sciences/Pharma industry is preferred
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Strong AI content generation skills and copy writing skills
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Experience in Salesforce Marketing Cloud and SCRM system
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Data-driven with a process-oriented mindset and skilled in problem-solving
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Strong at multi-tasking and aggressive timeline.
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Fluent in written and spoken English.
