Job Purpose
Manage Opella CHC retail NPD, further enhance network between opella and target KA, strengthen Opella position in pharmacy market, bring science to consumer via building consumer loved brand, fuel Opella CHC fast growth in retail channel.
Key Accountabilities
Responsible for NPD sales target delivery in pharmacy channel under the scope of strategic partnership Sell in from Sanofi & sell out to KA MS in chosen KA or province Analysis sales performance to identify sale drivers in retail channel Responsible for delivery of executional KPIs in retail channel Store coverage (listing KPI), store promotion (effectiveness KPI) etc. based on penetration and execution priority and strategy Plan regular store visits, set target of store visit plan as KPI, with partners to track record of visits and detailing, check promotional activations to ensure high execution quality within selected KA, including account standard, instore consumer activation and pharmacist education. Responsible for partners’ sales rep training if any. Align training materials (MOA, key selling story, key selling point, key wording, etc.) internally to meet partners’ requirement, conduct proper testing to double confirm quality of training. Responsible for data collecting from target KA on store level info, make sure proper visibility is owned. Align annual marketing/sales strategy with target KA, perform monthly execution meetings to review the implementation and progress. Align pharmacist education and membership activation plans with target KA, support training and align relevant content internally to capture each of the touch point. h Lead cross function communication with commercial, supply chain to ensure demand/forecast accuracy and goods delivery
