16 个优质specialist campaign职位（正在招聘！）

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Manager Sports Marketing, SPSP

Adidas -
上海市

立即申请

职位详情

全职

完整职位描述

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

This role is responsible for driving adidas brand impact through volleyball and golf sports marketing partnerships in China, while enabling category relevance and growth in collaboration with cross-functional teams. The position ensures effective management, activation, and commercialization of key federation, team, and athlete relationships, while strengthening adidas positioning as a leading sports brand in professional segments.

The role plays a critical part in:

Driving key volleyball partnerships (with a focus on CVA) to build brand credibility and a strong presence across both professional and grassroots volleyball.
Building long-term, China-specific sports marketing strategies for golf, while exploring partnerships beyond athletes to expand brand presence in relevant communities.
Identifying and onboarding new partners and athletes across volleyball, golf, and other specialist sports.

KEY RESPONSIBILITIES

1. PARTNER MANAGEMENT & SERVICE

Serve as the main contact for volleyball and golf partners (teams, federations, athletes, etc.)
Ensure high-quality partner service, including product support, payment processes, daily communication, etc.
Deliver premium service experience for partners during events, tournaments, activations, etc.

2. PARTNERSHIP STRATEGY & PLANNING

Develop mid- to long-term sports marketing plans for:

VOLLEYBALL (FOCUS ON CVA ECOSYSTEM)
GOLF (BUILD CHINA-SPECIFIC ROADMAP FOR SPECIALTY CATEGORY)

Align with Global, BU, Comms, and Sales teams to ensure strategic consistency
Lead annual planning for key partnerships and athletes

3. PARTNERSHIP DEVELOPMENT (NEW SIGN & RENEW)

Identify, scout, and recruit new:

Volleyball athletes and partners
Golf athletes and partners
Other specialist sports partners

Lead evaluation and decision-making for renewals and new signings
Consolidate and manage partner portfolio for major sports moments

4. KEY PARTNERSHIP ACTIVATION

Lead activation planning and execution for key partnerships, including:

CVA (China Volleyball Association)
Volleyball clubs

Collaboration with Partner Activation and Brand Comms teams
Ensure full utilization of contractual rights

5. VOLLEYBALL – STRATEGIC FOCUS

CVA SERVICE UPGRADE

Optimize communication with CVA and improve collaboration with product teams

CVA IMPACT ENHANCEMENT

Develop storytelling strategy, authentic and relatable activations
Build pre-active, reactive, and corporate communication plans

NATIONAL TEAM SUPPORT

Support key initiatives such as:

CCS product creation
LA28 Olympic preparation
CVA related events

CLUB & YOUTH ACTIVATION

Support volleyball clubs, juniors’ teams and communities’ partnership
Integrate adidas Kids initiatives to drive youth engagement

6. GOLF – STRATEGIC FOCUS

Build a long-term China golf sports marketing roadmap
Collaborate cross-functionally with BU, Sales, and Comms
Identify and onboard new golf athletes and partners
Support category growth through targeted activation strategies

7. CAMPAIGN & BUSINESS SUPPORT

Drive product storytelling through sports partnerships
Contribute to category business growth through Partner visibility

8. BUDGET MANAGEMENT

Manage budget allocation and ensure efficient use

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Manager Sports Marketing, SPSP

BRAND:

LOCATION:

Shanghai

TEAM:

Brand Management & Communications

STATE:

COUNTRY/REGION:

CONTRACT TYPE:

Full time

NUMBER:

546009

DATE:

Jun 11, 2026

立即申请

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specialist campaign 个职位

Manager Sports Marketing, SPSP

Marketing Manager / Senior Marketing Specialist

Offerwall Partnership,APAC

Ad Operations Specialist

Senior Product Marketing Specialist

Digital Marketing Manager (Digital Engagement)

Senior Digital Marketing Specialist高级数字营销专员

Client Success Manager

KERING EYEWEAR Sr. E-Commerce Specialist

Paid Ads Specialist

Offerwall partnership, APAC

Sr Manager, Employer Branding

Platform Specialist, Industry - Domestic, Apple Ads Partner Development, Greater

Technical Support (Relocation to Armenia)

Global Marketing Director – E-commerce Fashion (Fulltime/Remote)

Marketing and Communications Specialist - 1 year Contact

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