位于c23的 20 个优质sr. manager, global partner manager, large client sales, ads职位（正在招聘！）

Build a systematic competitive monitoring framework. Produce monthly reports on core competitors’ playbooks, including traffic flow (organic vs. paid), selling-point evolution, promotion mechanics (e.g., bundle discounts, thresholds), and new product launch cadence / pre-heat strategies.

Track our market share evolution across Tmall, Douyin, and EKA. Identify the root causes of share shifts

2. Full Lifecycle Customer Analytics (Internal View)

New Customers: Break down acquisition sources (offline/online brand seeding, organic search, paid ads). Evaluate each source by first-order AOV, category preference, and 90-day repurchase rate etc.

Retention & Churn: Build an early-warning model for customer churn. Analyze purchase behavior prior to churn (e.g., price erosion, stock-outs, service issues) and feed insights back to marketing and promotions teams.

Traffic Segmentation: Develop a brand consumer pyramid. Map our transactional customers against off-platform A3 audiences (e.g., LRB, Douyin) to assess the effectiveness of our seeding efforts.

3. Paid Media Investment Effectiveness (Efficiency View)

Break down paid media ROI by channel, by category, and by campaign phase. Build “traffic quality” scorecard tracking methodology

Deliver monthly, actionable budget reallocation recommendations to the channel investment team.

Big promotion analysis or other projects

618/D11 category trend and competitor tracking

Timely paid media monitoring and suggestion

Traffic anaylsy

Qualifications :

- 5+ years of e-commerce data analytics experience, with deep hands-on knowledge of the backend data ecosystems of Tmall, Douyin, and EKA

- Strong structured problem-solving and proactive attitude

- Business translation skills

- Experience in petcare, FMCG, or beauty industries, and full-cycle exposure to major campaigns (e.g., 11.11, 6.18,SBD) – from in-flight monitoring to post-mortem deep-dives – is a strong plus.

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