Strategic Leadership & Culture
Define and prioritize marketing initiatives with the highest business impact.
Build a culture of focus, agility, innovation, openess and continuous improvement (“Less is More”).
Lead, mentor, and develop marketing teams, fostering cross team collaboration and high performance.
Be able to represent and present the full scope of Customer Marketing Strategy and Plan for internal and external communcations and audiences
Be able to present the full strategy of 3DS to internal and external audiences e.g. 3DUNIV+RSES
Digital Transformation & Innovation
Integrate AI, analytics, marketing automation, and digital tools to improve targeting, personalization, and efficiency.
Promote adoption of innovative marketing processes and technologies across the organization.
Strategic Alignment & Business Impact
Ability to elevate marketing strategy beyond tactics to maximise long term sustainable impact and growth
Ensure marketing initiatives are aligned with Marketing Business streams
Monitor and measure marketing performance against KPIs tied to brand awareness, customer engagement, lead generation, pipeline, revenue contribution, and team engagement.
Adjust strategy and resource allocation based on data-driven insights.
Cross-Functional & Global Collaboration
Coordinate with Global, GEO (Local) and Brand (Specialised) teams for cohesive campaigns and programs.knowledge and Know-how and execution best practices sharing
Collaborate and Align with Global, Geo (Local) and Brand (Specialised) strategies, balancing consistency and local adaptation.
Represent marketing externally, reinforcing 3DS visibility and thought leadership.
Continuous knowledge enhancement on data, technologies, skills and processes to increase marketing impact and reduce the gap between Marketing and Sales to zero
Qualifications:
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Solid experience in marketing project management.
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Strong cross-functional coordination and stakeholder management skills.
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Good understanding of B2B marketing, digital marketing and business-driven marketing initiatives.
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Strong execution, communication and project management capabilities.
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Experience working with external partners, customers or ecosystem players is a plus.
As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.
