At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always ‘Fly Better.’ As one of the most recognised and admired brands globally, we’re driven by innovation and excellence. Join us and experience a fast-paced, multicultural environment where your ideas and expertise will help shape the future of aviation. Here, you’ll grow alongside professionals from diverse backgrounds, contributing to our shared success and making your mark on a global stage.
As a Brand & Marketing Manager, you will develop and execute brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities under the strategic direction of head office . You will translate market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B capabilities.
- Implement Emirates' brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.
Qualifications & Experience:
- Degree in Marketing, International Business, Business Administration
- Experience in marketing & media communication of which at least 3 years at a managerial level.
- Proven ability to adapt regional marketing strategies into local plans
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
- Worked in international organisation with matrix accountability
- Strong analytical skills with the ability to interpret marketing performance data and extract insights
- Solid track record of landing integrated, multi-channel marketing campaigns
Other languages besides English:
Fluent in spoken and written Mandarin.
At Emirates Group, we’re committed to providing our employees with opportunities to grow and develop their careers. If you’re looking for a challenging and rewarding opportunity, apply today and join our team!
