Our client is a next-generation Layer 1 blockchain building scalable infrastructure for tokenised real-world assets (RWA) and on-chain financial products. They are expanding their global ecosystem and community presence to accelerate adoption across key international markets.
We are seeking a Marketing Operations Specialist to drive community growth and regional expansion across key international markets. This role is responsible for building and operating high-quality Web3 communities, developing long-term KOL partnerships, executing regional growth initiatives, and increasing user acquisition and community engagement for our products.
1. Regional Community Building & Operations
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Focus on high-net-worth regions to build precise crypto-wealth management communities on platforms such as Telegram, Discord, and other localized social channels.
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Establish clear conversion and referral funnels for each regional community.
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Collaborate with Content/Social Media leads and align with product updates to deliver high-value educational content, investment strategies, or market analysis at least 1–2 times per week.
2. Regional KOL Matrix & Channel Acquisition
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Build and maintain a long-term Key Opinion Leader (KOL) partnership matrix in each target region.
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Co-host AMAs (Ask Me Anything) with local KOLs, distribute exclusive invitation codes, and offer community-specific yield bonuses or incentives.
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Transition KOL partnerships from one-off campaigns to long-term revenue-sharing models tied to Assets Under Management (AUM).
3. Community Conversion
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Design exclusive deposit incentive pathways linked to community identity and reputation systems.
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Foster trust within the community by incentivizing funded users to promote the platform and share their yield experiences.
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Track community conversion metrics monthly and optimize the funnel iteratively.
4. Localized Events
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Plan and execute quarterly offline community gatherings in key cities, such as small-scale meetups and strategy-sharing salons.
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Fluent in both English and Chinese (spoken and written).
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Strong background in Web3 community operations.
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Solid network of Key Opinion Leaders (KOLs) within the Web3/cryptocurrency ecosystem.
