Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
岗位定位
抖音内容中台执行岗,负责内容资产的管理、生产执行与数据追踪落地,支撑内容工厂的日常运转与规模化内容生产。
核心价值:确保内容资产库的有序管理、高效复用与生产流程的稳定执行,为爆款内容规模化生产提供坚实的执行支撑。
岗位职责
1. 内容资产库管理与组件化模板搭建
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负责抖音内容资产库的日常运营:素材分类、标签管理、版本更新、合规审核与入库归档,确保资产的完整性、可复用性与检索效率,支撑规模化内容生产需求。
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协助搭建与维护内容组件模板库(钩子模板、信任背书素材、场景化脚本、转化话术模板),推动内容生产的标准化与模块化,提升前端团队内容产出效率。
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协助内容资产管理系统/工具的选型评估、日常维护与功能迭代,保障系统稳定运行与团队高效使用。
2. 内容生产流程执行与协同支持
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协助维护内容工厂全流程 SOP,跟进内容生产的进度、质量与交付节点,确保内容按时交付并符合组件化标准、品牌规范与平台规则。
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对接 In-house Content Team、Live Streaming Team 与投放团队,处理内容需求提报、素材调取、组件复用与流程协同,支撑直播引流、短视频种草等多场景内容生产。
3. 内容数据追踪与复盘支持
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负责抖音电商罗盘等平台数据的日常拉取、报表整理与看板维护,确保数据的准确性与及时性,为内容组件效果追踪、爆款验证提供基础数据支持。
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执行内容数据追踪流程,记录内容发布后的表现数据,协助分析师完成逐帧拆解、A/B 数据归集等执行层数据工作,支撑内容生产迭代与资产库更新。
4. 内容合规与品牌调性管控
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建立并维护内容合规 Checklist 与抽检机制,对资产入库前的内容进行合规与品牌调性抽查,规避内容风险,确保规模化生产下的内容合规性。
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整理内容合规案例与审核标准,更新内容工厂的合规规范,提升团队内容生产的合规意识,维护品牌调性统一。
任职资格
1. 学历与专业背景
大专及以上学历,广告、新媒体、编导、运营或相关专业毕业。
2. 行业经验
1-3 年抖音内容运营/资产管理/电商运营经验,熟悉抖音平台内容规则与生产流程,有内容中台/内容工厂相关经验者优先。
3. 核心能力
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资产管理能力:具备较强的分类整理、信息归档与系统操作能力,能高效维护内容资产库,支撑规模化内容生产需求。
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流程执行能力:熟悉内容生产全流程,能严格按照 SOP 执行任务,确保内容交付的稳定性、规范性与及时性。
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数据敏感度:能理解基础数据指标,熟悉抖音电商罗盘等平台数据后台操作,协助完成数据追踪与报表整理工作,对数据变化有一定的敏感度,能配合数据复盘工作。
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沟通协同能力:能与跨部门团队顺畅沟通,准确理解业务需求并提供支持,保障内容生产流程的高效运转。
4. 综合素质
工作细致认真,责任心强,具备良好的抗压能力与团队协作精神;学习能力强,能快速掌握新工具与新流程;具备品牌意识与合规意识,对内容质量有基本的把控能力。
Job Posting End Date
2026-06-25
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
