Ready to shape the full journey of a product that makes a real difference in people’s lives? At Coloplast, we are looking for a Product Manager who is eager to take ownership across the full lifecycle—from strategy and launch to growth and optimization. This is an opportunity to combine commercial thinking with purpose, working in a collaborative environment where your ideas help improve outcomes for users, customers, and the business. If you are motivated by meaningful impact, continuous learning, and the chance to grow as a trusted product leader, we invite you to apply and be part of our mission-driven team.
Job Summary / Purpose
- Develop and implement a marketing strategy for new product lines & tactics/ activities, which are aligned with and set direction for the sales strategy, for WTR BU to meet established sales and market share targets.
Essential Duties / Responsibilities
- Develop a holistic product strategy and tactics/activates for launch a series of new product lines in China market.
- Develop positioning and messaging of the products and brands with proper market segmentation and targeting strategies
- Develop KOL/Speaker engagement strategy and execution plan for technology awareness and acceptance
- Perform in-depth insight collection on clinical needs and competitive landscape
- Develop pricing strategy for all channels including hospitals and consumers with overarching portfolio life cycle management strategy
- Formulate launch excellence plan and KPI with leading indicators and lagging indicators to assist in launch evaluation.
- Develop sales tools with adequate level of trainings to sales team and distribution partners if applicable
- Design and execute the launch activities for awareness generation
- Design training programs for in-depth learning of products and techniques by the targeted professional audience
- Communicate with global team on product launch plan, forecast, pricing proposal, product evaluation feedback
- Work with supply chain for effective demand forecast and product supply
- Work with QA and global team to handle product complaints and after-sales service related request
- Work with PAMA and commercial team for effective provincial listing
- Support the listing into the first batch of key accounts and the engagement of key speakers for national promotion activities
- Take on the additional work assignment as instructed by the line manager
Authorities (non-exhaustive list)
- Formulate value story in line with global brand requirement
- Formulate and execute the action plan with KPI
- Monitor and analyse the performance of tactical plan
Job Qualifications
- Bachelor degree, master degree is a plus
- More than 5 years’ working experience of product management position in MNC pharmaceutical or medical device companies
Competencies
- Good English skill (including writing, comprehending, and verbal)
- Highly self-motivated
Skills
- Good presentation skills (Including being well versed in MS Office applications)
- Good analytical skills
- Good interpersonal skill
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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