Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing
General Summary:
Senior/Staff manager for industrial product management, the main coverage is:
1. Product Strategy & Roadmap Definition:
- Support the product roadmap definition for Qualcomm IQ product line, ensuring alignment with market trends in Industry 4.0, Edge AI, and OT/IT convergence.
- Translate complex industrial requirements into feature requirement.
- Differentiate our offerings against competitors by leveraging Qualcomm company's existing strengths in industrial grade platforms
2. Ecosystem & Business Model Innovation:
- Build the Industrial Ecosystem: Identify and partner with key ISVs, SIs, ODM, OEMs, support BU to create validated reference designs.
- Define New Business Models: Work together with sales to develop go-to-market strategies specific to the industrial sector, like new disti model, ecosystem player support model etc.
- Establish the company's reputation in the industrial space by ensuring compliance with key Chinese industry standards.
3. Key Account & Design-Win Acceleration:
- Work closely with Sales and CE teams to identify and target top-tier "Lighthouse" customers in the industrials including industrial PC, Machine Vision, PLC, HMI etc.
- Drive the Design-Win process at the architectural level, ensuring Qualcomm IQ silicon is selected for next-generation industrial hardware.
- Act as the primary product interface for strategic customers, gathering feedback to iterate quickly and achieve rapid market breakthrough.
4. Market Intelligence & Lifecycle Management:
- Analyze competitor strategies in the industrial space, work with BU and sales to adjust pricing, packaging, and feature sets accordingly.
- Monitor the industrial lifecycle in China, managing product obsolescence and ensuring continuity plans that meet industrial expectations.
Qualifications & Requirements
- Experience: 5+ years of Product Management or Product Marketing experience in the Semiconductor Industry , with a specific focus on Industrial Automation .
- Technical Expertise: Bachelor's or Master's degree in Electrical Engineering, Computer Science, or related field. You must understand the hardware architecture of:
- Industrial PCs & Embedded Systems (with Intel's industrial PC FAE experience is a plus )
- Machine Vision & Imaging Sensors
- PLCs & Motion Control Systems
- HMI & Edge Gateways
- Ecosystem Knowledge: Deep understanding of the industrial supply chain, including key OEMs, ODMs, and software partners. Familiarity with industrial protocols (EtherCAT, Profinet, TSN etc) is essential.
- Business Acumen: Proven track record of entering new markets . Experience in defining business models that accommodate long product lifecycles and high-reliability requirements.
- Leadership: Ability to influence cross-functional teams (R&D, Sales, Supply Chain) without direct authority.
- Language: Fluent in English (written and spoken). [Local Language, e.g., Mandarin] is highly preferred for regional ecosystem engagement.
- Travel: Willingness to travel domestically to visit key customers and partners (approx. 30%).
Preferred Skills (Nice-to-Have)
- Knowledge of Functional Safety standards (IEC 61508, ISO 13849) and Cybersecurity (IEC 62443).
- Existing relationships with decision-makers at top industrial automation companies.
- Experience with Edge AI accelerators and heterogeneous computing architectures.
Competencies
- Strategic Vision: Ability to see where the industrial market is going in 3-5 years, not just where it is today.
- Customer Empathy: Deep understanding of the pain points of industrial engineers and procurement teams.
- Agility: Ability to move fast and break barriers in a new market segment while respecting the rigorous nature of industrial qualification.
- Ecosystem Builder: A natural networker who can bring partners together to create value.
Minimum Qualifications:
- Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
OR
Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
OR
High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail [email protected] or call Qualcomm's toll-free number found here . Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).
Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.
To all Staffing and Recruiting Agencies : Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.
If you would like more information about this role, please contact Qualcomm Careers .
