位于上海市虹口区的 1 个优质head of project management职位（正在招聘！）

Director Membership
Adidas —上海市
- 全职
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Director Membership

Adidas -
上海市

立即申请

职位详情

全职
3 小时前

完整职位描述

DIRECTOR MEMBERSHIP

Area: adidas GCA

Department: Membership

Director Reporting Line: Head of Membership & Brand Planning

Indirect/Secondary Reporting Line: -

Location: Shanghai

GSMS Grade: M2

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Develop and execute comprehensive Membership strategies to acquire, retain, engage and recall members to drive sustainable omni-channel member sales growth.
Lead and manage the day-to-day omni-channel CRM operations
Manage budget for CRM online & offline channels with a clear rationale of allocation
Track and evaluate the effectiveness of omni-channel CRM activities, provide feedback and recommendations, and optimize for future strategies

STRATEGIC MEMBERSHIP MANAGEMENT

Utilize member data and analytics to segment audiences and execute tailored by channel strategies to drive member sales growth and retention across both online and offline channels.
Align membership operations with key stakeholders from both online and offline channels to follow the overall business objectives and goals.
Drive initiatives to improve member sales, engagement, retention, and lifetime value through effective membership strategies. Lead the membership operation team to ensure the execution of membership campaigns and initiatives.

ONLINE

MEMBERSHIP

OPERATIONS

Oversee membership operations of both EC platform (TM, JD, Douyin, PDD) and adidas own ecosystems (WeChat Mini Store, adidas App, CONFIRMED, .COM)
Lead online membership operation team to achieve sales target and utilize data analytics to monitor member behavior, identity trends and adjust strategies to improve online membership experience.
Collaborate with ECOM business team to align membership initiatives in mega moments including 618 & D11 and other commercial moments to deliver unique member experiences and achieve sales target.

OFFLINE

MEMBERSHIP

OPERATIONS

Coordinate with retail and sales teams to ensure consistent member experiences across all offline channels including adidas own stores and dual membership stores in franchises.
Develop and execute in-store membership activations to drive offline business and members loyalty.
Monitor and measure the effectiveness of offline membership activations, lead initiatives as needed to improve member performance.

MEMBERSHIP INSIGHTS & ANALYTICS

Drive business impact through advanced analytics, consumer insights, AI-driven modeling.
Enable data-informed decision making by providing actionable consumer insights to senior leadership and cross-functional stakeholders.
Lead and develop a high-performing CRM insights & analytics team while collaborating closely with Marketing, Retail, Digital, BU, and Technology teams.

TEAM LEADERSHIP AND COLLABORATION

Lead and mentor a team of CRM professionals, fostering a collaborative and high-performing work environment.
Work closely with cross-functional teams, including retail, sales, IT, legal, and customer service, to ensure a cohesive membership strategy.
Partner with external vendors and agencies to enhance CRM capabilities and tools.

FINANCIAL MANAGEMENT

Track and adhere to budget for CRM projects
Monitor and analyze CRM performance metrics to identify areas for improvement and drive data-driven decision making.
Support business cases with clear rationale

KPI’S:

Member Net Sales
Member SOB
Member Buyer
Member Engagement

KEY RELATIONSHIPS:

eCom
Offline Channels
Brand Marketing Team
Global Membership
External Agency partners

KNOWLEDGE, SKILLS AND ABILITIES

Proven track record of successfully managing membership operations across both online and offline channels.
Strong understanding of CRM tools and technologies, such as lifecycle, segmentation, consumer lifetime value etc.
Good communication and stakeholder management skills
Ability to work in a fast-paced environment and manage multiple priorities.
Analytical mindset with the ability to translate data into actionable strategies.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Bachelor’s degree in marketing, business administration, or a related field. Master Degree/MBA preferred.
10+ years of experience in Membership Operations, with at least 3 years in a leadership role.
Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Director Membership

BRAND:

LOCATION:

Shanghai

TEAM:

Digital

STATE:

COUNTRY/REGION:

CONTRACT TYPE:

Full time

NUMBER:

548975

DATE:

Aug 27, 2026

立即申请

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