Games Workshop is looking for a strategic and hands-on Marketing Manager to join our Customer Engagement Team and strengthen our marketing efforts across China. If you have a deep love of Warhammer, proven experience leading creative teams and a genuine passion for ensuring our global marketing campaigns continue to inspire and engage both new and existing hobbyists, then this could be the perfect role for you.
As our Marketing Manager, you’ll support sales growth by bringing Warhammer’s global marketing strategy to life across China. You’ll work closely with social media specialists, local agency partners and the wider customer engagement team to shape and execute campaigns that not only resonate locally but also reflect what’s right for Games Workshop, our IP and most importantly, our customers.
Bringing clarity to every aspect of your communication will be key, as you’ll be responsible for analysing marketing performance, extracting insights on customer behaviour and campaign effectiveness and sharing this with senior managers and the wider team to help shape future plans. You’ll also work closely with local retail teams to ensure marketing activity aligns with store traffic and customer recruitment goals.
Being a creative problem solver, you will see the bigger picture and understand that every market has its own identity and complexities, where trends can evolve quickly. The ideal person will thrive in this fast-moving environment, adapting quickly and looking for innovative ways to tailor campaigns so they connect with local audiences.
To be successful in this role, you’ll bring demonstrable experience in delivering marketing content across multiple channels and driving growth through digital marketing. More than this, we’re looking for someone who is calm and pragmatic under pressure, open to feedback and is a passionate advocate for everything that makes Warhammer special.
If you enjoy localising global plans and delivering impactful marketing content, then this could be the role for you. Join us and help grow the Warhammer hobby in China!
At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is even more important than your skills and experience.
Closing Date: Applications must be received by midnight, UK time, on Sunday 28th June 2026
Language: Business proficiency in Mandarin and English is essential.
Location: This is a hybrid position based in Shanghai, China, where you will combine working from home with working in our office on a weekly basis. Flexible hybrid working options will be discussed during your interview.
Travel: International travel may be required as part of this position. This could be up to 4 times per year
Induction: Your induction will include spending the first week onsite at our Nottingham Head Office.
To apply, please send us a letter or a video telling us why you want this job. This is a great opportunity for you to let us know that you understand what we are looking for.
Please include an up-to-date CV to support your application.
