KEY RESPONSIBILITIES
1. Conduct consumer research to support worldwide innovation and renovation
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Design and execute consumer quantitative and qualitative test, independently moderate focus group discussion/in-depth interview, supervise research field work, process data analysis, meanwhile draw and elaborate research report.
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Work closely with research agencies starting from project brief to complete research activities with full delivery on time and quality.
Co-work with global RBP team on worldwide projects and bring China specifics into the study.- Maintain the internal consumer panel to generate actionable insights through quarterly studies, while continually optimizing the platform and ensuring data is well-organized for efficient access.
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Build up internal database of consumer tests and set up norms as testing reference.
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Explore and experiment with new methodologies (AI, emotion, cognitive evaluation, etc.) to enhance our consumer research capability and capacity.
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Maintain and enlarge consumer research vendor pool.
2. Market watch and insight generation
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Monitor local beauty market trends & product competition through different channels like GNPD, Beaute Research, etc. to generate insights, fulfill knowledge gaps and feed teams on quarterly basis.
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Initiate & organize evaluation/ exploration on market new launches & consumer trends to keep Chanel updated on new emerging trends.
what you can bring to the team
REQUIREMENTS
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Bachelor’s degree or above in psychology, sociology, anthropology, statistics, etc., at least 6 years’ consumer research related working experience, with at least 4 years’ experience in cosmetic or FMCG R&D. Experience in leading qualitative and quantitative study.
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Strong project management skills, proven ability to manage the end-to-end research lifecycle for multiple concurrent projects, including timelines, budgets and resources.
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With innovation mindset, experienced in consumer research and sensory synergy.
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Applicable knowledge in statistic, skillful in using statistical software like SPSS, XL-stat, be proficient in data interpretation and insight exploring.
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Good excel & PPT skill, good report writing skill, fluent in English and speaking French is a plus.
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Learning agility to new method/analysis/applications.
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A good team player with excellent organizational, navigating, interpersonal skills to drive things happen.
