Marketing Specialist (OE)
Location Shanghai, China
Pacesetting. Passionate. Together. HELLA, one of the leading automotive suppliers worldwide, has shaped the industry with innovative lighting systems and vehicle electronics. In addition, the company is one of the most important partners of the aftermarket and independent workshops. What motivates us: Shaping the mobility of tomorrow and fostering the central market trends such as autonomous driving, efficiency and electrification, connectivity and digitization as well as individualization. Every day, 36,000 employees worldwide are committed to this with passion, know-how and innovative strength.
YOUR TASKS
Job Objective
Support marketing of current and prospective products to achieve an optimal market introduction of HELLA products.
Duties and Responsibilities
A. Market / Customer / Competition
1. Research of market trend information to retrieve relevant information on customers and competitors.
2. Research of market trend information to identify relevant consumer trends and market changes.
3. Conduct of primary and secondary market research projects to determine market potentials.
4. Conduct of market analysis and derivation of value propositions for new products or services.
5. Support of market-oriented functional and design concepts for new products or services.
6. Development of market communication concept for new products or services.
7. Support of customer prioritization and defining target vehicles and platforms.
8. Support of customer-specific communication projects for new products or services.
9. Installation of internal and external (OE Marketing divisions) network of contacts.
10. Coordination of customer or public events in close alignment with business divisions.
11. Attend Trade Fairs, i.e. advising visitors regarding specific questions.
YOUR QUALIFICATIONS
a) profession / education: University degree
b) job related experience: Up to 1 year
Take the opportunity to reveal your potential within a global, family-run company that offers you the best possible conditions for progressing in your career.
Please send us your application through our careers portal, citing reference number req3034.
HELLA Corporate Center China
Emma Zhao
[email protected]
