Greater China & Monglolia Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Deep understanding of the art & science behind shopper needs (where to play), behavior, and foresights, enabled by human sciences, data and advanced analytics
Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/occasions to shape portfolio choices, category strategies, program’s excellence across the OU.
Own the art & science of shopper understanding, spanning needs, behaviors, rituals, and decision journeys. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
End-to-End Insight to Execution: Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortment, and in-store activation.
Decision Support & Performance Optimization: Provide data-driven guidance to optimize commercial decisions, leveraging syndicated data, primary research, and advanced analytics to track performance and refine strategies.
Experience & Critical Requirements
Significant marketing and leadership experience (15 years+), with great focus on shopper insights, analytics, human sciences and market research.
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
