Responsible for the 0-to-1 implementation and establishment of the 4X4 O2O business framework. It focuses on translating 4X4 channel strategies into actionable O2O workflows to secure the 2026-2027 growth targets for Mickey Thompson & 4X4 products via planning, operational execution, platform coordination, project tracking, and results delivery for the 4X4 O2O channel sales business. Focus on connecting online and offline business for Mickey Thompson, supporting online activities for 4X4 clubs and aftermarket tire retail stores, as well as planning, organizing, and executing offline club events. Coordinate cross function communication, integrate resources, and drive the achievement of O2O goals.
Online Operations （40%）
- Responsible for the establishment of the end-to-end sales framework for the Mickey Thompson & 4X4 products’ Douyin store/platform (including product information, campaign execution, page and data updates, etc.); lead the implementation of sales initiatives to ensure business continuity & sustainability, as well as managing with third‑party service providers.
- Drive and optimize integrated sales growth strategies; lead online campaign planning and execution processes, ensuring consistent implementation of online content delivery.
- Architect actionable sales implementation plans (task lists, milestones, owners, KPIs) (SOPs, milestones, KPIs) based on high-level channel strategies; independently lead complex cross‑functional collaboration Marketing/Brand/Supply Chain/Customer Service), track weekly progress, and conduct reviews.
Offline Operations （30%）
- Develop sponsorship plans for 4X4 offline club events.
- Participate in and drive the arrangement of offline event materials, content development, event recap, summary, and performance evaluation.
- Organize collaboration and engagement with 4X4 related KOLs and influencers across both online and offline channels.
- Collaborate with internal teams to plan and execute key annual 4X4 customer events.
Cross-functional Coordination （20%）
Promote cross team collaborate with Sales, Marketing, Price, Finance, Supply Chain, and Legal teams to maximize the synergies, scaling up global, regaional and local initiatives within the market and serve as local back voice.
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
