Position Type
Full Time
Career area
Marketing
Location
Tower 1, LiNa Building, No. 99, Shanghai, Shanghai 201703, China
Job ID
R-83787
Become part of the Converse Team
Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
WHOM ARE WE LOOKING FOR?
The Digital Marketing Senior Professional, Digital Marketing, GC - Converse
is an expert of social media & EC market place, with clear understanding of consume behavior , their interests in social media platform. The ideal candidate is curious and eager to learn & evolve, and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertise of know- how to execute social campaign. You understand digital eco system with holistic view, from brand own social platform to E-marketplace communication, from daily operation to annual content planning
WHAT WILL YOU WORK ON?
In this role you will be responsible for leading social media both for campaign and own channel, content creation , planning social budget base on the business requirement and bring optimized investment model , and working as core person in Integrated Digital Marketing Offense team.
You will:
Lead, and drive the Converse social paid investment, build strategy & plan base on business target
Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
Partner with digital operation team to deliver the business short term and long term goal altogether
Partner with brand creation team to drive effective EC communication assets
Assist team leader to initiate integrated digital launch plan
WHO WILL YOU WORK WITH?
You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.
What You Bring:
Bachelor's degree in Business, Marketing, Communications or related field
7+ years of experience in Digital Marketing. Experienced working in social & digital eco system, sports category is a plus
Deep understanding & experience in “know how” of managing investment
Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
Acumen on data analysis and tracking, ability to learn and optimize with quick actions
Strong bilingual oral and written communication skills
Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
